Transamerica

Project Details:

This campaign for Transamerica included email blasts and personalized URLs with custom landing pages for the 5 insurance brands they were promoting.

Transamerica, established in 1904, is a financial services companies that offers insurance, investments and additional products to almost 20 million customers.

This campaign for Transamerica used both direct mail and email marketing to push people to their personalized URL. A free medicare guide and quote was promoted on the landing page. Furthermore, the landing page was customized for 5 of their insurance suppliers. Ballantine executed the PURL and email blast as well as handled design for the email and landing page.