Plymouth Rock Assurance

A new control was provided to Plymouth Rock Assurance —presenting educators with unique auto insurance savings—by incorporating:

• An eye-catching image that shows a teacher wearing a seat belted while in their classroom desk chair
• Segmented art to reflect the gender of the recipient—as to best connect with them
• Both name- as well as city-level personalization

Ballantine handled the printing and mailing of this project—while AdSpace provided the Marketing, Copy, and Design.