Photocure came to us with a need to redesign the website for their specialty pharmaceutical product Cysview. We converted their site from
Webflow to a custom-designed WordPress site, making it more appealing and responsive.
One of the goals of this project was to create a relevant experience for each of the site’s main audiences: patients and healthcare
professionals. We made the website easier to navigate and more interactive. We included several calls-to-action to foster engagement. We
placed key features in convenient locations, such as putting the site locator tool in the header and adding quick-button links in the homepage
header. We ensured compliance with regulatory compliance, in particular by including the Important Safety Information overlay in a way
that was obvious and accessible, but minimally intrusive.
The new Cysview.com launched in March of 2019.