We’ve prepared a quick cheat sheet of on-page search engine optimization techniques to help you as you build new pages or renovate your existing site for better SEO.
Use your most valuable keyword in the title tag of your page, like:
<title>Most Valuable Keyword</title>
H1, H2, H3 Tags
Use your keywords in header tags spread throughout your page in order of importance, like:
<h1>Most Valuable Keyword</h1>
<h2>Second Most Valuable Keyword</h2>
<h3>Third Most Valuable Keyword</h3>
Include keywords in <bold> or <strong> wherever possible.
Change the file name to match the keyword you’re targeting, and include the alt tag in all of your images:
<img src=”keyword.jpg” alt=”keyword” />
Trailing Slashes in URLs
Always include a trailing slash on folder names, and use redirects to make sure all of your domain mentions use “http://www.yoursite.com/” – never leave off the HTTP or www, and never direct users to an index.html or index.php page. You can accomplish these changes by modifying your .htaccess file directly.
Include a keyword in the “title” tag of the link and put your keyword in the anchor text of the link. Don’t use more than 100 unique links on any single page.
Get Every Page Indexed
Avoid crawler traps. Search engines can’t crawl pages that are hidden by input forms, use session IDs in URLs, are restricted by cookies, use frames, or require a login. Be sure that all of your pages get indexed by checking your domain indexing status on a regular basis.
Image – © VIPDesign – Fotolia.com