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New to Digital Marketing? These 10 Questions May Stump You

New to Digital Marketing? These 10 Questions May Stump You

We’re Here to Give You the Answers

When you’re new to the digital marketing arena, the landscape may seem dizzying to you. It’s inevitable that you’ll have a ton of questions. But then questions are the first step to learning. The following 10 questions top the list. Our answers can help you get rid of your confusion.

Is content really worth adding to my marketing plan?

Yes! Content enables you to showcase your brand and speak about topics relevant to your clients. You can offer insight, thought leadership, or give tips on how to solve a customer problem. You can also tell stories that shine light on your employees or talk about customer wins. 

Should I spend time blogging?

Again, yes—either by blogging on your own or having a professional blog for you. According to HubSpot, blogging is 1 of the top 3 most common content marketing strategies to convey brand information. Back your blogs with keyword research, and you’re on your way to the first page of Google! What’s more, companies that blog produce on average 67% more leads than companies that don’t. (Demand Metric)

What is SEO?

SEO stands for search engine optimization and focuses on the quality and quantity of targeted web traffic from search engines to your website—and continuous quality and quantity improvement. SEO works hand-in-hand with content to increase the visibility of your website and landing pages. According to OptinMonster, 72% of online marketers describe content creation as their most effective SEO tactic.

Which social media channel should I use?

Your industry and where your target audience is hanging out and engaging with posts online dictate which social media channel you should use to showcase your brand. According to Demand Metric, 87% of B2B marketers use social media sites to distribute content, on average over 5 sites. Understanding the specialization offered by each site is important to figuring out where to have a presence. (e.g., YouTube for video, Instagram for photos, and LinkedIn for professional connections to name a few)

Why is consistency important?

We’re talking brand consistency here, and its key. Brand consistency is how your company delivers messages aligned with your core values, brand promise, customer experience, and brand identity elements. Brand consistency builds credibility, reputation, and trust. It showcases a strong company foundation, enabling audiences to get to know your company and what to expect from it. You’ll increase traffic to your website and your blog—and boost revenue according to an Advertising Specialty Institute article, by as much as 33%. 

How do we generate new quality leads?

Consistency in your overall marketing strategy is the best way to capture quality leads. The way your brand consistently delivers messages aligned with your core values and mission builds brand awareness, sets client expectations, and results in a cohesive brand experience for your clients. 

How can I see my company’s Google Ad?

Google Ads, also known as Paid Search, are specifically created to rank in response to a person’s targeted search on Google. Whenever a browser clicks on it, you get charged a fee—on Google, typically $1 to $2 per click. If you come across your ad on Google, don’t click on it, though. It will cost you money. Make sure you take or request a screenshot of what your ad will look like instead.

Will I be able to view performance metrics?

Performance metrics are important to understanding what gets you the attention, leads, and ultimately the conversions you need. Your digital marketing firm should give you access to a dashboard that will show you historical data, if available, of your leads, impressions, clicks, organic traffic, paid traffic, and more. This will help you evaluate how well a particular ad, post, blog, etc. is working to get you the attention you need from prospects and potential customers.

How much work needs to be done on my end?

In the beginning, you’re involved in the development of a content marketing strategy. Once everything is set up and ready to go, you get to concentrate on your core business, leaving your digital marketing firm to do all the heavy lifting. 

What is the difference between paid and organic traffic?

Paid traffic means that a prospect directly comes to your website after clicking on a paid ad on Google or Facebook. Organic traffic means that someone comes to your website following their inputting a keyword search on a search engine. There is no Pay Per Click involved. They are directed to your site because your business offers the product or service for which they’re searching.

Now that you’ve heard the answers to these important questions, you’re ready to ramp up your marketing with a strong digital content strategy. 

At Ballantine, we have the knowledge and expertise to help you do that—in fact, we’ve been providing our clients with compelling digital marketing for years. 

We cover all the bases: the blogging, the SEO-backed topic strategy, and brand consistency.  In fact, the blogs we prepare for our clients end up being some of their top pages. Plus, our attention to SEO helps our clients rank high on Google because we consistently monitor the quality of their leads. 

Become one of our successful clients. Call us and let us help you grow your business.


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I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!