The May 2011 issue of our ‘Sample of the Month’ case study newsletter features our client Issues in Science and Technology and their successful mailing of a #10 package redesign.
Ballantine handled the creative, printing and mailing of this campaign. CLICK HERE to enlarge the image to the right.
ISSUES is a quarterly policy journal of the University of Texas at Dallas. They mail one large campaign annually to acquire new subscribers. Their previous #10 package contained a 2-page letter, 2-page excerpt letter, reply card and BRE. The package was 2-color with very little graphics.
Their results were getting stale so they turned to Ballantine for a creative makeover including format, copy and design. We redesigned the package with more 4-color personality and slimmed it down a bit to lower costs. The new #10 package included a 1-page letter, folded buckslip, reply card and BRE. Both offers were the same.
Ballantine’s new design and aggressive pricing enabled ISSUES to mail 36% more packages for the same price they were paying for previous campaigns. And the redesign increased the number of orders they received by 21%.
According to the ISSUES’ Circulation Director, “It pays to go with a company that has so much experience with direct mail. It was wonderful working with the staff at Ballantine on this campaign. The job was completed quickly, professionally, and with great results. We saved money and have a much better looking and performing piece.”