People on social media sites love to see videos. This is especially the case with Facebook, presenting companies, blogs, and anyone else an opportunity to utilize this social media marketing strategy. Currently, approximately 70 percent of B2B marketers employ videos as a social media strategy, and videos with social media have been described as a match made in heaven.
Why does it work? Content shared on social media sites can be boring. Stale content can become quickly repetitive. With items like video, images, and other “lively” media, followers can get something a little bit more.
You don’t need to have a dedicated media department to produce high-quality videos that dazzle readers. Videos that simply add value can work. It may be a tour of the business during a special event. It may be a “how to” walk-through of your online service.
Brainstorm ways that video could inject some life into your social media marketing strategy. Don’t forget that with video, you are reaching out to other forms of online marketing as well – the most obvious being YouTube. This will give you additional exposure that could result in more leads for your business.
Also, take advantage of other videos. If you see videos that would appeal to your followers, don’t be afraid to share them. This can not only help your social media presence find a spark, but you could develop a beneficial relationship with another business.
Are you making the most of video in your social media strategy? Contact us to learn more about social media marketing.
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