Facebook is a great social networking tool, but it can also be a great business networking tool. A business Facebook page can introduce new customers to your business and help increase sales to existing customers.
Making a Facebook Page
To create a Facebook Business profile, you need to log into your existing profile and visit http://www.facebook.com/pages – then click “Create Page.” Then, you can select “Local Business” and start filling out your profile information. Don’t forget to smile in your Facebook picture!
Acquiring New Customers
Your business’s patrons are using social media every day, so the key to addressing your potential audience on this channel is getting your name out there into the social stream. You can do this by utilizing your existing patrons as viral entry points to your new brand page. Tell your customers to like or friend you on Facebook and then encourage them to like, comment, and share your content. This will keep their friends entertained while your brand message gets propagated.
Maximizing Existing Customers
The secondary goal of your Facebook Business Profile page is to encourage repeat purchases from your customers. You want your existing members to come in more often and spend more money. You can start by offering discounts to patrons who Follow or Like you on Facebook to quickly gain followers. Then, push specials and coupons on them while they use Facebook to remind them that your establishment is worth frequenting.
A Facebook business page is useful for acquiring new customers as well as strengthening the bonds between your current customers. When successfully marketed to your local customers via social media, your local business can thrive on new and repeat business all through advertisements on your Facebook profile.
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