The offer and mailing list are the biggest components of a successful direct mail campaign, but creative plays a big role too. As a result, here is a quick creative tip…
Many clients come to us with an existing corporate identity that is limited to one or two pantone colors contained in their logo.
When designing 4/color work for these clients, it is helpful to “expand” the palette.
Using their existing color chips as the core for the primary palette, arrange additional chips which expand this primary palette to 4-6 colors.
These should match the core colors in balance and intensity.
Lastly, find swatches that compliment one another and envision this palette working within your design.