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How Long Will It Take to See Results with Google Ads?

Are you wondering how long it takes to see results with Google Ads? The quick answer is it depends.

You may see immediate results although it typically takes about 3 to 6 months for an ad campaign to mature with significant results around month 12.

Google Ads allow you to target customers while controlling your marketing costs.

Here’s a look at when you can expect to see results.

Review and Approval Process

Google has established policies for advertising. This is to ensure internet users have an engaging experience through relevant ads.

Some issues Google looks for include:

  • Misleading headlines
  • Inappropriate keywords
  • Offensive content
  • Landing page discrepancies

Reviewing ads for these elements takes time. Not following Google’s guidelines for your ads will lead to delays.

Typically, the review process takes one to two business days. You can look up the status of your ad through your Google ads account.

Attracting Leads

Starting a new Google ad campaign is exciting, but don’t expect it to gain momentum overnight. Regardless of the advertising platform, it may take weeks to months to show promise.

Your effort and persistence will boost leads, decrease costs per conversion rate, and begin to generate revenue. A Google ads specialist can help you make adjustments as needed to maximize your ad’s potential.

Gather Data and Create a Performance History

Creating ads requires some initial data from market, keyword, and competitor research. The most valuable data comes from the ad itself. 

Gathering advertising data takes time. This is especially true with small audiences. 

Once you have the right data, you can then enhance audience targeting, bids, and keyword selection. Google evaluates an ad’s quality based on its performance.

Click-Through Rate

The goal is to get the right number of impressions for your ads. A larger ad spend may increase the chance for positive results for both impressions and clicks.

Unless your impressions result in clicks, you cannot improve your click-through rate (CTR). This is the percentage of impressions that lead to a click.

A CTR higher than 2% is considered above average. Bigger accounts with a larger ad spend typically get better results.

Factors That Affect Ad Results

The time it takes for business advertisements to work depends on several factors. Some of these include:

The Product

When a product is helpful to buyers, it may sell itself. You have a winning combination if you can pair a great product with the right price, placement, and ad.

Landing Page

Your Google ad campaign needs a high-converting landing page. Remember, it’s the first thing your visitors see before making a purchase.

Unique Selling Proposition

Don’t underestimate the power of a unique selling point (USP). This statement tells buyers why they need your product or service.

Marketing Budget

Google ads is a PPC service. It’s a bidding system, and you’ll need to invest as much or more than the competition to stay relevant.

Ad Management 

A smart Google strategy revolves around relevant keywords, effective messaging, a good landing page, and a smart bidding strategy. Make sure you have the right digital marketing specialists managing your campaign.

See Results with Google Ads

Are you looking at advertising options and considering Google ads? Make sure you work with a reputable digital marketing company that can help you maximize the power of your digital ads.

Since 1966, Ballantine has helped companies across the US increase the success of their print and digital marketing efforts. We’d love to help your business see results too.

Contact Ballantine today to learn more.


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I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!