If you run a brick and mortar store, you’re probably wondering how a Web presence, especially a social media page, can help drive traffic to your store. While it’s true that eCommerce can benefit from a social presence, it is likely the case that brick and mortar shops can benefit even more.
What better way is there to get people to visit your establishment than to show them how popular you are among their friends and the locals? With Facebook Places, you can encourage people to “check in” at your store for free or discounted products or services. They can even tag the friends they are with and Facebook will announce it to the friends of everyone tagged. Instantly, a link to your brick and mortar establishment appears on the News Feed of hundreds or thousands of potential customers.
Consider coupling this with Facebook-only discounts and “Internet Specials”. You can start posting these specials on slow days and start generating traffic from fans sitting at home looking for something to do. On the other hand, why wait for slow days? Drive up business every day by posting daily specials.
The key to creating an engaging social media presence as a brick and mortar store is taking advantage of the marketing opportunities that Facebook’s platform allows, whether it’s encouraging sharing via check-ins or by putting marketing directly in front of your most valuable patrons while they are at home. By using every tool at your disposal, rather than just building a Fan page, you can motivate people to leave their computer and visit your establishment.
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