Your website is arguably one of the most important facets of your business. Today more than ever before, potential customers turn to search engines to find solutions to their problems. If your business fails to be represented in the estimated 63,000 customer queries performed on Google every second, you’re doing your brand a major disservice.
The key is increasing your website’s traffic; the number of users that visit your site. No matter your industry or segment, the more visitors to your website, the better. Let’s take a closer look at how to increase website traffic through Google and other search engines in 2021.
Increase Website Traffic Organically with SEO
If you want to increase website traffic organically, it’s all about improving your position on the Search Engine Results Page (SERP) through search engine optimization (SEO). SEO is the art and science of improving your website’s visibility and the number of people who visit it. This digital marketing strategy involves a number of innovative techniques to increase traffic to your site. Additionally, our SEO strategy includes well-written and informative content that targets industry-specific keywords. If you don’t know how to implement an SEO strategy, it’s imperative to get the help you and your business deserve.
Get Back to Backlinks
If you’re familiar with SEO, you know backlinks are a key factor for increasing the visibility of your page. Anytime an external site links to your webpage, it creates backlinks. This can do two things:
- It can drive traffic to your website from another page.
- It can signal to Google that your site is relevant and trustworthy to the clickable words or anchor text.
There are a number of ways to generate backlinks. Almost every method revolves around creating excellent content that others would want to share or reference.
Don’t Reinvent the Wheel
While digital marketing, SEO and increasing traffic to your website can be complex, sometimes you don’t have to reinvent the wheel. Instead, check out your competitors for valuable insight and intelligence through a competitive analysis. Here is what you should be looking for:
- Top keywords from search engines
- Traffic metrics
- Audience demographics
- Engagement information
- Top sites linking in
- Visitor insights
Drive Traffic to Your Website with Facebook, LinkedIn, and Social Media
Facebook can be a remarkable source of organic traffic to your website. For instance, Facebook Ads, Facebook groups, Messenger and your business page are all excellent sources of traffic. In fact, you can promote products and services in relevant Facebook groups. When you combine Facebook ads with regular posting on your page, you can increase the likelihood of generating traffic from ready-to-purchase customers.
On the other hand, if your product or service would benefit from businesses or professionals sharing content, consider LinkedIn as a way to increase website traffic organically. With social media marketing, the trick is to go where your target audience spends the most time.
- Search Engine Optimization is a strategy designed to increase website traffic organically through well-written, informative content.
- When it comes to driving traffic to your website, content is king and when you have good content, you will naturally generate backlinks.
- Keep an eye on your competition. Use advanced digital tools to learn what your competitors are doing well to gain an edge.
- Leverage social media as a powerful tool to drive traffic from the platforms centered around your target audience.
As a business owner, you have a lot on your plate. Fortunately, Ballantine offers digital marketing solutions designed to help amplify traffic to your website and convert these visitors to paying customers. To date, we’ve helped countless businesses create comprehensive marketing strategies to drive strategic growth.
Contact us today to learn more about how we can help.
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!