Google’s brand is built on the reputation it has deservingly obtained for offering what many consider to be the best available search results online. In their ongoing quest to deliver relevant search results, Google has pioneered a revolutionary new aspect to the traditional view of search engines known as Google Authorship.
But what is Authorship, and how can it help your ongoing SEO efforts?
Since it is common knowledge that most users don’t go past the first page of search results, the race for the coveted first page search results is nothing short of fiercely competitive. In an effort to make their job easier, Google has sought to collect and analyze the best criterion possible for determining the quality of a webpage. While in the old days search engines relied more on things like counting how many times you used a specific keyword, more relevant metrics which provide more reliable measurements of quality (like bounce rate and authority backlinks) are now a key part of Google’s ranking algorithm.
What is Authorship?
Authorship is the latest step taken by Google to show better search results. By allowing users to link their Google Plus accounts to content they’ve created, Authorship allows content creators one more way to distinguish themselves as authoritative figure online. Authors are awarded an Authorship ranking (attached to their name through Google Plus) which can be used to help Google determine the authority, trust and consequently the page ranking of the source material independently and in cooperation with the domain that the work is published on.
Furthermore, while search engine rankings are generally retroactive in nature (requiring things like link building to generate page rank positions), Google Authorship helps to select quality content even on relatively new domains. As the writer’s Author rank continues to increase, the visibility of that person online increases in search results. This is another way for Google to reward excellent content creation and creators by putting another heavy emphasis on the quality of your content.
Protecting Your Work
Long before Google came around, whenever someone developed and printed a new work, that work was protected through copyright law. In the digital age, plagiarism is easier than ever. It takes only seconds to copy, paste, or save contents that took the author countless hours to produce—and that’s where Authorship comes in.
Google Authorship can help internet content producers shield themselves from plagiarism as well as improve the search engine authority of that author and the associated websites. By attaching an author’s work to his or her identity, contents are prevented from entering into obscurity or from being plagiarized by entities that copy contents and remove ownership. Whenever a writer registers their work through Authorship, that work is traceable through Google. This even makes it possible for an internet user to browse for articles and content across the web that has been written by a specific author.
Authorship in 2013 and Beyond
While Authorship is only just starting to get its roots, as the program develops it is almost unanimously expected to become one of the most important ways for content to be ranked online. Since getting started with Google Authorship is easy and only requires that you create a free account through Google Plus, not using what stands to be a very powerful content and SEO tool could be a mistake when developing your presence online.
Image Source: © digieye – Fotolia.com