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Hiring: Search Engine Marketing (SEM) Specialist

Date Posted: April 3rd, 2018


Job Description:

We are looking for an independent and entrepreneurial self-starter with tons of passion for search engine marketing to join our small but growing team. The right candidate must have experience with search engine optimization and pay per click paid advertising as well as have strong writing and analytical skills.


SEO Responsibilities:

  • Manage SEO campaigns across all clients including:
    • Run link building campaigns via guest posting and other strategies
    • Work with Yext to optimize for local SEO
    • Optimize the on-page factors for clients every month – meta data, headlines, etc.
    • Use Google Search Console data to further enhance SEO campaigns
    • Pull monthly reports and make recommendations to clients


PPC Responsibilities:

  • Social media advertising including Facebook, Instagram and LinkedIn advertising
  • Assist in managing and optimizing client’s Google AdWords and Google Ad Grant accounts including:
    • Create weekly optimization analysis reports
    • Keyword research
    • Improving Quality Scores
    • Running A/B testing of text ads
    • Designing multiple versions of display ads to test
    • Pull monthly reports and make recommendations to clients



  • Bachelor’s Degree in Marketing or Communications (or related field)
  • 1-3 years of SEM experience
  • Google AdWords certified



  • Full-time position
  • Competitive salary
  • Company tickets to the NY Knicks
  • Paid company lunch every month
  • Generous 401K match
  • Health insurance package


Company Description:

We’re Ballantine, a family owned print & digital marketing company located in Fairfield, NJ. Our mission is to make our client’s marketing initiatives more successful through expert guidance, flawless execution and remarkable service.



To apply, please fill out the form below. Please make sure you attach your resume and a cover letter. Thank you!