Pinnable articles are articles that are screaming for your website visitors to repin via the social network Pinterest. Pinterest users prefer image-heavy articles, so we’re going to go over a few ways that you can start building your articles with more, higher-quality images.
The first thing worth noting is that, from here on out, your articles should feature a primary photo, i.e. a high-quality image referenced in your article. This will be the image automatically pinned via Pinterest when someone uses the “Pin It” button on your site, so it needs to have viral potential in its own right.
What kinds of images have viral potential? The most key consideration is an image’s aesthetics. If you think it’s the coolest, most unique, most pleasing image you’ve ever seen, you’ve found a winner. Be sure to check the image’s licensing before using it on your website, but there are so many high-quality Creative Commons images available that you should be able to amass a trove of free-to-use images to include with your articles.
The second way to get pinned virally is to create a few image-only articles. Collect several images that fit a theme – bonus points if the theme is trending in modern culture – like a “Hunger Games” themed wedding (trending right now as we add this blog post). Create an article on your site featuring these images and prominently include a “Pin It” button that allows users to repin the images from the articles. For extra virality, use Photoshop to assemble one tall image from the collection of images. Taller images get more screen real estate on Pinterest, and users are more likely to see and repin a collection of images than just a single image.
The key is in repetition. Creating one or two pinnable articles probably won’t get your Pinterest account enough followers to really send your images viral, but that’s how you have to start. By your fourth or fifth pinnable article, the combination of your followers on Pinterest plus repins from your website’s traffic should start earning you a steady flow of visitors.