We recently produced a postcard for one of our clients. It was a 7-1/4 x 5-1/2 double-sided postcard. Simple. What set this postcard apart from the rest was the ingenuity of the designer.
They wanted to give it the look of being printed on a kraft stock, similar to a paper grocery bag. Much of the brown kraft stock available is more golden than brown (not sure why, but that’s the way the paper companies have set their manufacturing standards). That being said, you can get true brown kraft stock, but it can be expensive.
The solution in this case was to scan an image of a brown grocery bag and set it as the background of the card. This allowed them to knock-out the area for the address block giving it the look of a label. Not only did they achieve the exact color they wanted, they were able to print on a white card stock which ended up saving them money.
So the moral of this story is when the barriers of print seem to be going against you, get like the Kool-Aid Man and bust through that wall.