I noticed that recently someone did a search within our blog for “envelopes vs postcards” and I thought it’d make for an interesting post topic.
Obviously, both formats are more ideal than the other for certain situations so it’s hard to pick an absolute winner…but if I HAD to pick one, I’d choose envelope packages.
Yes, postcards are much cheaper and they throw your marketing message right out there for your prospect to see…but envelope packages allow you to use curiosity and I think that’s extremely valuable.
“What exactly is in this envelope? I should at least open it to find out.”
And there are also many variations you can test with envelope packages. Ballantine’s main area of expertise is printing and mailing, not creative strategy…but I see so many different outer envelope variations pass my desk that it enables me to list a bunch of test ideas.
Here are some:
- Different size OE’s – #10, #14, 6×9, monarch, etc.
- Label on OE or faux label
- Window or no window
- Different window size or positioning
- Stickers or stamps on OE
- Teaser copy on OE
- Colored paper
I could rattle off more, but I think the items above are enough to get you brainstorming.
So that’s my 2 cents – what do you think? If you’d like to express YOUR opinion on this topic, we would love to hear from you…just comment below.
And if you’d like me to send you envelope samples through the mail, please email me, Ryan Cote, at: ryan (at) ballantine.com.