LinkedIn is a great networking tool for professionals, but simply connecting with other users isn’t the greatest way to get your name and product out. Instead, you need to also introduce yourself directly to new connections via a friendly message.
Think of the LinkedIn introduction like an elevator speech. Five to ten sentences talking about you, your business, or your products will suffice. Don’t allow your message to come off as SPAM, be very clear that it’s not an automated message and use a lot of personality in your message to avoid being off-putting.
Something like this would be appropriate:
“Thank you for connecting with me on LinkedIn, this is not an AUTOMATED message and I promise not to SPAM you. I’m looking to network, learn, support other businesses, and grow my business. You can learn more about me by visiting my website at www.example.com or following me on Twitter @example.”
Developing an introduction that comes off as overly promotional can impact your future networking opportunities, especially those that involve marketing via the messaging system at LinkedIn. A lot of individuals are setting up blast campaigns to their many connections to promote their products through LinkedIn messages, but if you come off overly promotional in your introductory message, everything you send afterwards will seem like self-promotion.
If you want to enhance your LinkedIn connections and maximize your opportunities to network effectively with your potential business partners, be sure that your communication engages without sounding stiff.
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