Brian Wolfenden wrote an excellent article in DM News about enhancing print with integrated marketing.
One of the things he mentioned was combining direct mail with personal URLs…and since PURLs are something we now offer, I figured I’d give a client example to illustrate one of the ways it can work.
Our most recent issue of our eNewsletter sums it up best, but here’s the story in a nutshell…
The Blood-Horse used us to send out a direct mail package containing a personal URL. The PURL directed the recipient to a personalized landing page where the marketing message was continued.
From there, The Blood-Horse used the PURL data to put together some effective follow up campaigns. Overall, it was a great success for them.
So during your next marketing meeting, bring up the idea of using integrated marketing…specifically, how can your company combine direct mail with online communication for even better campaign results?