Think about the last time you needed a product or service that you had not purchased before. Where did you turn to research your options and find local companies? There is a good chance that you may have started on Google or a similar search engine. This is the same journey that your customers take when searching for products and services like those your company offers.
Search engine optimization, or SEO, is the most effective way to increase your visibility on the search engines, generate more traffic for your website, and connect with more consumers who are looking for brands like yours. Modern businesses need to take their search engine optimization efforts to the next level if they want to remain competitive in the online marketplace. You can start by using the SEO tactics and strategies below for optimal results.
Next Level SEO Tips for Increasing Online Visibility
Most companies spend a great deal of time and energy finding ways to improve their website for higher Google rankings. One of the best ways to do this is by focusing on SEO strategies and best practices that help boost your online visibility. Here are just 3 ways that you can take your search engine optimization practices to the next level:
1. Optimize your website both on and off page.
Most brands start their search engine optimization strategy with on-page SEO tactics. This includes monitoring and improving elements of your website such as site speed and meta tags. These efforts help ensure that you are making it easy for users to find and use your website. Content marketing that incorporates SEO-driven content that enhances the user experience is another huge part of on-page optimization. The more quality content you have, the better your chances of appearing in searches for relevant topics and keywords.
Though on-page SEO is vital to improving your search engine rankings, it is also important to monitor and improve off-page SEO. Some off-page considerations include building quality links to your site and content, sharing and promoting content like videos and infographics, and encouraging customer reviews on online review sites like Yelp and Google.
2. Use long-tail keywords in your SEO strategy.
Many businesses focus on short, relevant keywords that are popular and get lots of searches each month. Though this is certainly important to improving your search engine ranking, if you really want to use SEO effectively, be sure to also include long-tail keywords in your SEO strategy. Long-tail keywords are longer keyword phrases that are more specific.
Long-tail keyword phrases get far fewer searches each month. However, these keyword searches are often very valuable to businesses. These hyper-targeted keyword terms and phrases are highly relevant and often searched by consumers who are ready to make a purchase. Brands should incorporate long-tail keywords in their SEO strategy in order to take advantage of the opportunity to reach these qualified leads.
3. Make sure that your metadata is complete.
Metadata is information that works behind the scenes in your website’s HTML. When it comes to SEO, metadata helps search engines better understand what your web page is about and what it can offer users. Meta tags are an important part of your metadata, and you need to ensure that they are complete and accurate if you want to optimize your website content. This includes incorporating a description which accurately describes page content in less than 150 characters.
Title tags are another important part of your metadata. In order to ensure that your title tags are best optimized, stay within 60 to 65 characters. Make sure to put the most relevant, valuable, and unique keywords near the beginning of the title. Image tags are also important to SEO. These tags identify the URLs for the images used on the page. The alt-tag provides textual context for search engines and those who are visually impaired. These alt tags should contain important keywords that clearly describe the image presented.
How Ballantine Can Improve Your SEO
Are you ready to take your company’s SEO to the next level? Ballantine provides expert digital marketing services and advanced SEO techniques that drive real results. Our team can help you develop a results-driven strategy and provide effective implementation both on and off the page. Contact us today to improve and increase your SEO strategies.
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!