The July 2007 issue of Inside Direct Mail featured our client E Magazine.
Here’s the story…
They were having trouble getting direct mail to work for them to acquire new subscribers…they tested both a voucher package and a double-postcard, but both were not effective.
Circulation Specialists, Inc. – E Magazine’s circulation management provider (we handle the printing and mailing) – recommended trying brand new creative, pricing and formats…the end result was a response rate that almost doubled.
You can view the campaign details here.
E Magazine was about to give up on direct mail…but they put money towards really excellent creative and completely revived their acquisition efforts.
Recommending to you that you should invest in new creative before throwing in the towel on direct mail isn’t something you haven’t heard before…but this success story proves that it’s an investment worth considering.