With all the existing opportunities in social media, many people are asking “If I already have a presence on Facebook and Twitter, why do I need a Google+ Brand Page?” While it’s true that adding another social media channel will increase the scope of your social media presence, with the lines between search engines and social media continuing to blur, the visibility added by Google+ can more than offset the costs of adding it to your social media portfolio.
Unique Functionalities to Google+
Google+ isn’t just a Facebook clone; it’s a social network revolution. New features like “Hangouts” allow you interact with your fans in an entirely new way: using live audio and video chats. Imagine the hype you could build with a pre-release discussion of a major product or service. Though it hasn’t been widely implemented in this manner, the use of Hangouts for face-to-face customer service and sales is an excellent way to interface with customers without requiring them to call in and navigate through a switchboard, a huge advantage over the “Press 1 for English” support systems most customers are tired of interacting with.
In the modern Web, integration is everything. Having your Brand page linked with Google’s Search, Image Search, Map Search, and other functionalities is key to keeping your visibility high. It will also help your organic search engine optimization.
Fairer Playing Field
According to Techcrunch, 61% of top brands have created Google+ Brand Pages, but they’re not as widely followed as on Facebook and Twitter. Since Google+ has explicitly disallowed the use of contests or promotions on Google+ Brand Pages, you’re not competing against huge advertising budgets for promoting your own page. The only hope anyone on Google+ has to acquire new followers is to interact with customers, something that a small business can do far better than a large corporation.
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