So you want to use direct mail to get your message out there loud and clear, right?
The direct mailer is the workhorse of many marketing campaigns, and mailers are available in a near-infinite variety of sizes, materials, and print schemes. You can choose anything from postcard mailers in one-color printing to full color catalogs.
However, when you’re designing your campaign, how do you know what kind of mailer is best? Here are a few of the most common direct mailer formats, and some suggestions for using each.
1. Postcard mailer – A marketing postcard is the smallest mailer available, but if you have a brief message or a simple offer to convey, postcards are a good choice. Postcards are great for coupons, special offers, follow up messages and reminders.
2. Folded mailer – A folded mailer is essentially a larger version of the postcard, folded into a size that meets mailer standards (for example, a triple postcard). You have more real estate on a folded mailer, but you can still keep it simple. Folded mailers are useful to present a menu of services or products, or descriptions of upcoming events.
3. Envelope mailer – This is closest to a standard letter. If you’re including a formal letter or any material that needs to be protected (i.e. not scuffed up during mail processing), consider using an envelope mailer. This mailer also allows you to include multiple components such as reply cards, small notes, etc.
4. Mini catalog/Full catalog – If you have a lot of material to present, a mini catalog or a full catalog could be the right format for you. Mini catalogs are available in small half-page or slim-jim sizes, while full catalogs are full letter page size or larger. Catalogs are useful for presenting full product lines or large schedules of events or courses.
If you’re not quite sure which type of mailer is right for you, give us a call and we can help you decide!
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