We specialize in direct mail, not Internet Marketing, but every once and awhile we’ll come across an online service that we think is a great fit with direct mail…and so we’ll mention it here.
The service we’re mentioning today is called ClickTale.
We’re not affiliated with them in any way, but we think it’s a great tool to combine with direct mail.
The majority of direct mail sent out includes a website call-to-action…and some marketers create a landing page dedicated to that particular promotion.
Well, ClickTale is a tool that can track and record how each visitor interacts with your landing page. You can see where they clicked, where they didn’t and how far down they scroll.
It’s an inexpensive way to conduct usability tests on your website call-to-action.
If you’re going to spend the money on the printing, mailing and postage of a direct mail campaign, you might as well gather as much data as you can…and this should always include any landing pages you use.
At the time of this writing, ClickTale offers a free plan, but we don’t know how long that will last. Another website tracking tool, CrazyEgg, used to offer the same type of free plan…but then they moved to all paid.