Infographics are a growing trend on the “content Web” that marries together the principles of design with data on a subject. Rather than displaying the data in tables, rows, and columns, an infographic creator finds interesting and unique ways to make the data speak to the reader.
Since infographics are typically created on a specific topic, they are widely shared within the blog niche that they are written for, eventually making their way to social media, especially Facebook and Pinterest. This diverse social sharing makes infographics a great way to drive more organic traffic to your website.
What Makes a Great Infographic?
There are a number of things you can think about as you design an infographic that will determine whether or not the infographic is widely shared. Consider the following facets:
1. Is the infographic visually appealing? This is the number-one difference between a widely-shared and a forgotten infographic. Every infographic that gets wide distribution is designed to be visually appealing.
2. Does the most important information jump out at you immediately? Principles of design like similarity or contrast can help you highlight certain parts of the design that will draw a reader in and start conveying the key message of your infographic.
3. Is the content narrowly focused on a niche that receives distribution online? Start by defining your audience: who (or what type of people) will be reading and sharing the infographic? Is this audience prone to “sneezing” – or telling their friends about things they find online? If you are targeting a young demographic, especially early adopters or innovators, you’ll have a better chance of going viral. That’s why there are hundreds of infographics about the environment, a topic that many of young people are passionate about, but very few infographics about Medicare or Social Security.
How Do I Distribute My Infographic?
1. Send it around to bloggers in your niche. Consider offering to write a short intro to the piece for the blog. If you are doing all of the blogger’s work for them, they are more likely to post your infographic.
2. Get it on Pinterest. There are dozens of pinboards specifically for infographics, and followers of these boards love repinning infographics onto their own boards.
Image – © bagotaj – Fotolia.com