You might think that as the owner of your business, you’re the best resource for copywriting your content for your marketing media. You might think that because you’re closest to your product or service, who better to tell the world about it?
While you may know the most about your product, copywriting isn’t just about describing your product or service; it’s also about convincing the customer that they want to buy your product or service. Copywriting combines product knowledge with sales expertise and customer psychology in a way that is persuasive to the customer.
Blogger Christopher Commerford describes good copywriting as, “creating engaging content that causes wonder and encourages thought among the consumers.”
Bad copywriting often sticks out like a sore thumb, but bad copywriting isn’t limited to poor grammar and spelling errors either. Bad copywriting can be too pushy, overbearing, and alienate the customer or be too weak and boring and not engage the customer. Because there are so many perils associated with bad copywriting, it is often beneficial for you to hire an expert to perform copywriting services for your company.
Many companies are more than happy to contract out their copywriting needs. Some businesses are too busy, others don’t have the in-house expertise, and yes, some business people hate selling. But in order for a piece of direct mail or any other marketing media to be effective, it has to engage the customer. This engagement is based on the visual appeal of the media as well as the message that the media provides.
By hiring an expert copywriter, you’re ensuring that your copy will be crafted specifically to appeal to your customers. A copywriter can position your product and services in ways that you may not have thought of before. A copywriter can give you the perfect words for your media, while you can focus on what you do best: running your business.