SEO Case Study 2019: Ballantine Boosts The Laundress’ Organic Website Traffic & Revenue

E-Commerce SEO Case Study


The Laundress

Home Cleaning & Fabric Care Products

Search Engine Optimization

98% increase in organic users and a 111% increase in revenue


Founded in 2002, The Laundress offers an eco-friendly line of detergent, fabric care, and home cleaning products. After two years of research and development, founders Gwen Whiting and Lindsey Boyd developed a line of nontoxic laundry and home cleaning products that are gentle yet effective on specific fabrics and surfaces. All of their products deliver high-quality, spotlessly clean results — without leaving a negative impact on the environment.

Though The Laundress does have a flagship store in New York City, they sell most of their products online through their ecommerce store. In order to expand their reach and increase conversions online, they needed some help with their ecommerce SEO practices.



In an effort to expand their online reach, drive more quality traffic to their site and increase online orders, The Laundress brought on Ballantine to help improve their search engine optimization strategy. Ballantine performed extensive keyword research, optimized existing page content to boost their online visibility and did guest posting outreach & content creation.

In addition to developing a comprehensive keyword strategy around relevant terms for the eco-friendly fabric care and home cleaning company, Ballantine identified key landing pages and popular blog posts; these pages were then revamped based on keyword research and best practices for ecommerce SEO in 2019.



Ballantine’s main goal for The Laundress ecommerce SEO services was to improve organic traffic to the site. Beyond just bringing in more organic visitors over time, Ballantine developed and implemented a strategic SEO plan that would bring more qualified buyers to the site. This ultimately impacted the company’s bottom line by increasing conversions and boosting revenue.

As a result of their new SEO strategy, The Laundress saw the following improvements in January 2019 compared to January 2018:

  • 98% increase in organic users
  • 96% increase in organic sessions
  • 111% increase in revenue
  • 78% increase in transactions
  • 19% increase in average order value

In addition to these significant improvements January 2019 versus January 2018, The Laundress even saw organic traffic gains from their SEO strategy when comparing January 2019 to December 2018 with 19% more organic users and 21% more organic sessions.

Ballantine will continue implementing on-page optimization and guest posting to keep pushing The Laundress’ organic visibility up higher and higher!

To learn how Ballantine can help your business – contact us here.