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Device Programming Company Experiences Growth in Leads

ProEx Case Study


ProEx Device Programming


Services                                                                      SEO, Google Advertising, LinkedIn Posts/Advertising, and Blog Content                                                         

Grew from 1 first page keyword ranking to 41
1,040% increase in Google organic impressions
672% increase in organic clicks
Grew from zero leads per month to averaging 14
Featured snippet for their main keyword

About ProEx

ProEx is a value-added service provider focused on IC programming, tape and reel, and baking services for the automotive, medical, telecommunications, military, and government markets.

ProEx had built a new, professional website, but contacted Ballantine due to a lack of inbound leads. Historically, the company had not carefully pursued its marketing strategies and lacked a consistent digital marketing campaign due to a lack of in-house resources. ProEx recruited Ballantine to serve as their in-house team. The intended results were increased monthly online visibility and lead generation.

Keep reading to learn how Ballantine helped ProEx achieve visible search results using search engine marketing and content. 

PPC Lead Generation SERVICES

Here's a breakdown of what Ballantine implemented for ProEx's digital campaign:

  • Search Engine Optimization
  • Google Advertising
  • LinkedIn Posts and Advertising 
  • Blog Content

Although ProEx's website was professional, it needed to be expanded. Ballantine used the initial content budget and created in-depth service pages for optimal website performance. 

Upon completion of these pages, Ballantine shifted the budget to focus on informational blog posts around keywords their target audience were searching for. 

ProEx's Organic Growth

Importance of Digital Marketing RESULTS

Ballantine began working with ProEx in September 2021. At that time, ProEx only ranked for 13 keywords on Google and only one of these keywords was on the first page of Google.

However, in January 2023, ProEx now ranks for 131 keywords. Forty-one of these were on Google's first page, which meant a significant increase in targeted organic search traffic to their website. 

ProEx presently holds a first-place ranking, with a featured snippet for “IC Programming," their most crucial keyword. Ballantine helped ProEx highlight its IC Programming Services, and the company presently dominates its competition and even outranks Wikipedia for this particular keyword. 

Consider a comparison of the last three months, year over year. From November 2022 through January 2023 organic clicks increased by 672%. And Google's organic impressions increased by 1,040%. 

Before hiring Ballantine, ProEx's website didn’t efficiently generate leads. Now, however, ProEx receives weekly qualified leads that are turning into customers. ProEx is a niche company, but in 2022 they averaged 14 monthly leads. The main sources of these leads are phone calls, “request a quote" forms, and sales email clicks, coming from both organic and paid traffic sources. 

Contact Ballantine  Today

Ballantine helped ProEx turn their website into a lead generation sales asset, as demonstrated in this case study and helped them rank higher in search results, even outranking Wikipedia for their main keyword. 

Are you looking for assistance with your business’s search engine and content marketing? Ballantine can help. Our full-service agency features a results-driven approach, helping your website gain visibility while generating monthly leads. Contact us today to see the difference Ballantine can make.