Majik Cleaning Services
SEO, Google Ads and Content Marketing
42 percent increase in qualified leads.
Who is Majik Cleaning Services?
Majik Cleaning Services Inc is an office cleaning service company based in New York City. They provide commercial office cleaning services to NYC businesses of all sizes. Their ultimate goal is to provide a level of service for their customers that their competitors cannot achieve.
Here is a list of the services we provide for Majik Cleaning Services:
- SEO Optimization: We provide Majik with SEO audits, keyword research, on-page optimization, content blocks, Yext & Google Maps optimization, as well as monthly link building.
- Content Marketing: We also provide Majik with content marketing services. We create one piece of content per month. The content can include blog posts, press releases and web pages.
- Pay Per Click Ads on Google Ads: We also provide pay-per-click advertising via Google Ads including both keyword campaigns and remarketing.
One of our methods for generating traffic for Majik Cleaning is content marketing. We create one piece of content per month, usually blogs or service pages around top-performing keywords. Since working with Majik, we have published a total of 18 blogs. These efforts have proven to be successful, since the top performing pages after the homepage are service pages created by Ballantine. The following pages have high impressions and clicks:
- Floor Services
- Post Construction Clean Up
- COVID-19 cleaning
- Window Washing
- Janitorial Supplies
- Hoarding Cleaning
- Upholstery Cleaning
Google ads are one of the top ways to boost traffic and leads, alongside SEO and content. By running a remarketing and search campaign, we saw a 96 percent increase in impressions year over year and a 119 percent increase in clicks year over year. The focus of the campaigns are office/commercial cleaning services in NYC.
During the COVID-19 pandemic, we shifted our focus to crisis communication. Majik’s services were in higher demand with the public’s shift towards cleanliness. The ads campaigns were temporarily adjusted to focus on COVID-19 cleaning services. Once businesses found it safe to reopen, campaigns were then adjusted to focus on office cleaning. The top three keywords with the highest conversions were Deep cleaning services NYC, NYC commercial cleaner and Commercial cleaning services NYC.
Search Engine Optimization
For Majik’s website, the goal is to generate organic and long-term website traffic. Our SEO optimization resulted in a 27 percent increase in organic traffic, year over year. Majik Cleaning also saw a 47 percent increase in organic impressions in less than a year.
Locally, we handle Google My Business (GMB) optimization and weekly postings. This is accompanied with local keywords in blogs, link building and technical audits.
We were able to generate strong results as far as leads are concerned. By using the various marketing methods described in this case study, we were able to show our client a 42 percent increase in qualified leads in less than a year’s time (from 2020 to 2021).