SEO and Pay Per Click Advertising
Average of 23 demonstration requests each month
351% Return on Investment via Google Ads
At its core, CreditRiskMonitor is an innovative data and artificial intelligence-powered financial risk analytics tool designed to help people make better and more informed decisions about the long-term sustainability of their portfolios. It's a software-as-a-service (SaaS) company that specializes in private company risk analysis and public company risk analysis. Its powerful subscription service gives customers timely email alerts, custom reporting, and more – all with accuracy levels up to 96%. Customers can access bankruptcy risk scores, credit ratings, financial statements, peer analysis, and more.
Not too long ago, the leaders at CreditRiskMonitor wanted to scale up their business. After a careful search, they selected Ballantine as their partner to help guide them on this journey – and the team at Ballantine was more than happy to help.
With a focus on lead generation and bringing in new business, the team at Ballantine got to work on learning as much about CreditRiskMonitor’s desired customers. It was determined that a pay-per-click (PPC) Google Ads strategy, along with search engine optimization (SEO), would be the most appropriate strategies to help get CreditRiskMonitor's products and services in front of the right audiences.
Partnering with Ballantine on the Google Ads campaign was key to creating successful results. Being willing to pay for ads isn't enough to generate results – you also need to pay close attention to factors like quality score, which is an estimate of the quality of not only a business' ads and keywords but also landing pages, landing page experiences and more. Ballantine was able to focus on making sure that all of these elements were proactively taken care of, giving CreditRiskMonitor the chance to focus on more important matters elsewhere in their organization.
Working with an outside partner on search engine optimization was also beneficial, especially in the wake of Google's recent BERT algorithm update. Thanks to BERT, search can now understand the context of all the words that users type into the engine. CreditRiskMonitor regularly wrote reports and blogs that Ballantine capitalized on by optimizing each blog or report on their site for applicable keywords.
Ballantine was able to help CreditRiskMonitor take advantage of the BERT update by helping their compelling content appear higher in search results.
In the end, Ballantine's efforts to help CreditRiskMonitor were an overwhelming success. In addition to generating at least one new lead every single day, Ballantine has helped CreditRiskMonitor enjoy a 351% return on investment via Google Ads alone.
Not only that, but Ballantine's search engine optimization work led to an average of 23 demonstration requests via the “Contact Us" forms for CreditRiskMonitor in a single month.
Over the course of their relationship, Ballantine was able to accomplish the following goals on behalf of CreditRiskMonitor:
- 1 New Lead Every Day
- A 351% Return on Investment on Google Ads
- An Average of 23 Demonstration Requests Every Month
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