CreditRiskMonitor Sees 351% ROI With Google Ads

Paid Advertising




SEO and Pay Per Click Advertising 

Average of 23 demonstration requests each month

351% Return on Investment via Google Ads

At its core, CreditRiskMonitor is an innovative data and artificial intelligence-powered financial risk analytics tool designed to help people make better and more informed decisions about the long-term sustainability of their portfolios. It's a software-as-a-service (SaaS) company that specializes in private company risk analysis and public company risk analysis.  Its powerful subscription service gives customers timely email alerts, custom reporting, and more – all with accuracy levels up to 96%. Customers can access bankruptcy risk scores, credit ratings, financial statements, peer analysis, and more.

Not too long ago, the leaders at CreditRiskMonitor wanted to scale up their business. After a careful search, they selected Ballantine as their partner to help guide them on this journey – and the team at Ballantine was more than happy to help.

Paid Advertising SERVICES

The Process

With a focus on lead generation and bringing in new business, the team at Ballantine got to work on learning as much about CreditRiskMonitor’s desired customers. It was determined that two digital marketing channels, a pay-per-click (PPC) Google Ads strategy, along with search engine optimization (SEO), would be the most appropriate strategies to help get CreditRiskMonitor's products and services in front of the right audiences and experience growth in sales and brand awareness.

Partnering with Ballantine on the Google Paid Ads campaign was key to creating digital marketing success and better results. Being willing to pay for ads isn't enough to generate results – you also need to pay close attention to factors like quality score, which is an estimate of the quality of not only a business' ads and keywords but also landing pages, landing page experiences and more. Ballantine was able to focus on making sure that all of these best practices were proactively taken care of, giving CreditRiskMonitor the chance to focus on more important matters elsewhere in their organization.

Working with an outside partner on search engine optimization was also beneficial, especially in the wake of Google's recent BERT algorithm update. Thanks to BERT, search can now understand the context of all the words that users type into the engine. CreditRiskMonitor regularly wrote engaging content in the form of reports on their site for applicable keywords. 

Ballantine was able to help CreditRiskMonitor take advantage of the BERT update by helping their compelling content appear higher in search results. 

Why Digital Marketing RESULTS

In the end, Ballantine's efforts to help CreditRiskMonitor were an overwhelming success. In addition to generating at least one new lead every single day, Ballantine has helped CreditRiskMonitor enjoy a 351% return on investment via Google's Paid Advertising alone.

Not only that, but Ballantine's search engine optimization work led to an average of 23 demonstration requests via the “Contact Us" forms for CreditRiskMonitor in a single month.

Key Takeaways:

Over the course of their relationship, Ballantine was able to accomplish the following goals on behalf of CreditRiskMonitor:

  • 1 New Lead Every Day
  • A 351% Return on Investment on Google Ads
  • An Average of 23 Demonstration Requests Every Month


If you'd like to find out more information about the important work that Ballantine did for CreditRiskMonitor, or if you'd just like to speak to someone about your own situation in a bit more detail to find out how we can help, please don't delay – contact us today.