When trying to grow a website, often the most pressing need is more traffic. Guest blogging can help. Guest blogging is when you write blog articles for another website and, in exchange, they allow you to link back to your website in the body of the article.
This strategy can help increase traffic in 3 ways:
1. By getting quality backlinks from major sites. Backlinking from sites with lots of traffic and a high pagerank is self-explanatory in terms of SEO benefits, and it’s the primary reason people consider posting guest blog articles. It’s not the only reason to guest blog, though.
2. By increasing the quality of your brand in the eyes of searching customers. Don’t forget – you’re not the only person who does SEO. The sites you post to will be optimizing for their own set of terms, but they’ll be in the same industry as yours and many of their customers will likely be interested in your product. To see your brand affiliated with the partner’s site increases the likelihood of their visitors taking notice of your advertising at a later date.
3. By encouraging your partner’s visitors to click through to your site. You’ll likely get between 3 and 5 percent of visitors to your partner’s site to click through to your site via backlinks embedded in your article. Bear in mind that if your article is directly relevant to their interests, the number might be as high as 10%. For a site with 10,000 unique hits per month, a single guest blog might bring you 500 additional hits simply from readers clicking through.
Creating a guest blogging relationship with another major site in your industry, particularly an information-heavy site that makes one or more blog posts a day, is a simple and effective way to drive thousands of new visitors to your site. Take advantage of their need for fresh, free content and your need for more traffic to create a uniquely synergistic blogging relationship.
Image – © treenabeena – Fotolia.com