Making the Most of Permission Email Marketing
Posted On April 5, 2011  By Ryan Cote  And has No Comment

Email marketing is an integral part of many marketing campaigns today.  It’s inexpensive to produce and you can reach a large group of people quickly.  However, due to the volume of email that people receive, many are becoming numb to or irritated by unsolicited email.  In […]

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Postcard Mailers: Combine Old School Media with New Technologies
Posted On March 17, 2011  By Ryan Cote  And has No Comment

Postcard mailers have been a mainstay in the direct mail marketing portfolio for many years.  However, it’s compact size can be a blessing and a curse to companies that choose to use this medium.  The small size forces you to focus your message, but some companies […]

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Increase your Direct Mail ROI with Variable Data Printing
Posted On March 3, 2011  By Ryan Cote  And has No Comment

One of the benefits of email marketing that companies have leveraged is the ability to customize each email to the recipient based on specific customer information. This goes far beyond just addressing the email to Mr. Joe Smith; content can be customized based on the recipient’s […]

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Sheetfed Offset Printing Explained
Posted On July 22, 2010  By Ryan Cote  And has No Comment

Three common printing methods are sheetfed offset, web offset and digital printing. Today’s post is going to discuss sheetfed offset printing.   It depends on the size of the piece being printed, but a general guideline to follow is: Digital Printing – best for short run […]

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The Potential Problem With Fugitive Glue
Posted On June 8, 2009  By Ryan Cote  And has No Comment

Today’s post is going to highlight a potential problem with fugitive glue that you should be aware of. First off, fugitive glue are drops of glue that are placed on a self-mailer to keep it closed. So for example, if you’re mailing a double postcard, you could […]

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