Attribution Modeling – The Next Generation of Analytics
Posted On May 23, 2012  By Ryan Cote  And has No Comment

Analytics completely revolutionized digital marketing. For the first time, it became possible to quantify the value of clicks, leads, and advertising without resorting to archaic techniques that print advertisers used, like coupon codes or landing pages, specifically designed for different campaigns. It saved time, energy, and […]

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How Your Splash Page is Killing Your Website
Posted On May 15, 2012  By Ryan Cote  And has No Comment

A splash page, or a page that functions as a gateway before users can see your content, is a Web design technique long extinct. They are almost universally disliked by visitors, they cripple your search engine optimization capabilities, and they typically don’t provide any user benefits […]

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3 Effective Ways to Enhance Your Direct Mail Campaigns
Posted On May 8, 2012  By Ryan Cote  And has No Comment

Many marketing experts are touting “Integrated Marketing” as the approach to take when developing a marketing strategy, and this can be a very effective game plan. If you’re a company that has historically relied on direct mail as your marketing workhorse, you know that direct mail […]

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Defining Your SEO Competition
Posted On May 4, 2012  By Ryan Cote  And has No Comment

Is it worth it to target these keywords? That should be the first question any potential SEO strategy answers. By evaluating your SEO and keyword competition, you can see how much work, and how expensive, it is to perform well for certain keywords. Evaluating Your Keyword […]

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SEO in a Post Panda & Penguin World
Posted On April 24, 2012  By Ryan Cote  And has No Comment

Google has been very busy! Since they released the Panda in stages over the last year, SEO professionals have been scrambling to implement their recommendations for earning and maintaining high rankings. And Google just released another update that attacks webspam called Penguin. Google remains the most […]

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