Crash Course Guide on Data Hygiene
Crash Course Guide on Data Hygiene
Posted On July 10, 2012  By Ryan Cote  And has No Comment

No matter what type of marketing you are in, no matter what industry you are in, the most valuable tool in your marketing tool box is your contact list.  A contact list or database contains a wealth of information on a population of people that you […]

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The Complete Guide to Google Remarketing
Posted On June 26, 2012  By Ryan Cote  And has No Comment

Google Remarketing allows you to deliver targeted ads to users who failed to convert on their first visit to your site while they are browsing AdSense-enabled domains. As a result, your ads show up for users who are aware of your brand, and at the same […]

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Attribution Modeling – The Next Generation of Analytics
Posted On May 23, 2012  By Ryan Cote  And has No Comment

Analytics completely revolutionized digital marketing. For the first time, it became possible to quantify the value of clicks, leads, and advertising without resorting to archaic techniques that print advertisers used, like coupon codes or landing pages, specifically designed for different campaigns. It saved time, energy, and […]

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How Your Splash Page is Killing Your Website
Posted On May 15, 2012  By Ryan Cote  And has No Comment

A splash page, or a page that functions as a gateway before users can see your content, is a Web design technique long extinct. They are almost universally disliked by visitors, they cripple your search engine optimization capabilities, and they typically don’t provide any user benefits […]

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3 Effective Ways to Enhance Your Direct Mail Campaigns
Posted On May 8, 2012  By Ryan Cote  And has No Comment

Many marketing experts are touting “Integrated Marketing” as the approach to take when developing a marketing strategy, and this can be a very effective game plan. If you’re a company that has historically relied on direct mail as your marketing workhorse, you know that direct mail […]

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