Tips for Successful Tri-fold Brochure Printing
Posted On July 18, 2011  By Ryan Cote  And has No Comment

The tri-fold brochure is the workhorse of print marketing media. Nearly every business uses the tri-fold brochure in some way, such as a menu of services, or as an efficient mailer because they easily fit into a #10 envelope. Because a tri-fold brochure is so easy […]

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The Benefits of a Personalized URL Redirect
Posted On July 11, 2011  By Ryan Cote  And has No Comment

If you’re thinking about testing a personalized URL (PURL), but you’d prefer a more simple and less expensive way to slowly back your way into the technology…or if you’re looking for a way to add more tracking and transparency to your direct mail campaigns, this post […]

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Digital Printing Allows You to Personalize Your Direct Mail Media
Posted On June 23, 2011  By Ryan Cote  And has No Comment

Historically, marketers had to rely on traditional printing methods, such as offset printing, to put their direct marketing material into print. While offset printing provides a high quality image, the process requires plates to be made for each piece to be printed. Digital printing processes and […]

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How to Build Bulk Email Lists
Posted On June 8, 2011  By Ryan Cote  And has No Comment

Most marketers will tell you that the most valuable marketing tool is “The List”. A list is a database of people and information about those people; they could be customers, leads, or random people who tangentially might be interested in a product. Traditionally, this database included […]

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Diversity in Direct Marketing Strategies
Posted On May 2, 2011  By Ryan Cote  And has No Comment

The Print Industries Market Information and Research Organization (PRIMIR) has recently released a study that examines how direct marketing and in particular how printed direct marketing channels are performing in comparison with other more “high-tech” marketing options, such as email and social networking.  The study notes […]

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