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Bulk Email Lists

Use PURLs to Catch Your Prospect’s Eye

Personalized URLs, or PURLs, are now an important strategy in both email and print marketing to deliver personalized content to potential customers. Implementing PURLs involves creating a specific landing page for each recipient in your campaign. The PURL itself can then be included in email marketing messages or on personalized print media. PURLs can be […]

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Bulk Email Lists

Tips for Successful Tri-fold Brochure Printing

The tri-fold brochure is the workhorse of print marketing media. Nearly every business uses the tri-fold brochure in some way, such as a menu of services, or as an efficient mailer because they easily fit into a #10 envelope. Because a tri-fold brochure is so easy to create, it’s quite easy to create a bad […]

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Bulk Email Lists

The Benefits of a Personalized URL Redirect

If you’re thinking about testing a personalized URL (PURL), but you’d prefer a more simple and less expensive way to slowly back your way into the technology…or if you’re looking for a way to add more tracking and transparency to your direct mail campaigns, this post is for you. A Standard PURL Involves: Personalized URLs […]

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Bulk Email Lists

Digital Printing Allows You to Personalize Your Direct Mail Media

Historically, marketers had to rely on traditional printing methods, such as offset printing, to put their direct marketing material into print. While offset printing provides a high quality image, the process requires plates to be made for each piece to be printed. Digital printing processes and large format/volume laser and inkjet printers have given marketers […]

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Bulk Email Lists

How to Build Bulk Email Lists

Industry Email Lists & How To Build Them Most marketers will tell you that the most valuable marketing tool is “The List”. A mass email list is a database of people and information about those people; they could be customers, leads, or random people who tangentially might be interested in a product. Bulk email lists are […]

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Bulk Email Lists

Diversity in Direct Marketing Strategies

The Print Industries Market Information and Research Organization (PRIMIR) has recently released a study that examines how direct marketing and in particular how printed direct marketing channels are performing in comparison with other more “high-tech” marketing options, such as email and social networking. The study notes that “direct marketing’s share of advertising expenditures has shown […]

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Bulk Email Lists

Making the Most of Permission Email Marketing

Email marketing is an integral part of many marketing campaigns today.  It’s inexpensive to produce and you can reach a large group of people quickly.  However, due to the volume of email that people receive, many are becoming numb to or irritated by unsolicited email. In an article on Gannett’s Cincinnati.com website, it’s stated perfectly, […]

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Bulk Email Lists

Increase your Direct Mail ROI with Variable Data Printing

One of the benefits of email marketing that companies have leveraged is the ability to customize each email to the recipient based on specific customer information. This goes far beyond just addressing the email to Mr. Joe Smith; content can be customized based on the recipient’s demographic and purchasing history. However, these customization benefits are […]

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Bulk Email Lists

Sheetfed Offset Printing Explained

Sheetfed Offset Printing For Your Business Three common printing methods are sheetfed offset, web offset and digital printing. Today’s post is going to discuss sheetfed offset printing.   It depends on the size of the piece being printed, but a general guideline to follow is: Digital Printing – best for short run projects. Sheetfed Printing […]

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