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A Quick Rundown on Digital Printing

Design and printing of direct marketing pieces have come a long way, but the advent of digital printing solutions have really made the most impact on the industry over the last decade. Offset printing and other traditional print processes still play a huge role in the direct marketing world. That being said, digital printing is […]

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How Do Google XML Sitemaps Work?

Google XML Sitemaps As part of Google’s Webmaster Tools, Google allows webmasters to upload a sitemap to their index. The primary goal of a Google XML Sitemap is to help with on-page optimization by informing the search engine immediately when new content is created, instead of waiting for the next time Google is scheduled to […]

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How Videos Can Improve Your SEO Results

Videos have become a driving force behind people utilize the Internet. Somewhere around 53% of all Internet bandwidth is used to stream videos, primarily on YouTube. This amounts to about 25 exabytes (26 million terabytes), and this number is expected to triple by 2014. This trend has occurred for a variety of reasons, from increasing […]

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How the Google Freshness Update Affects Your SEO

Google’s search engine algorithm utilizes dozens of factors to calculate a result’s placement in the search engine. The latest update to the algorithm highlights the “freshness” of results, adding additional ranking points for entries that were recently published. This helps searchers find relevant and accurate information, rather than old or out-of-date information. For search engine […]

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Keeping Your Message Consistent With Multi-Channel Marketing

Multi-channel marketing is the process of using multiple “channels”, or marketing media, to reach customers.  A channel can be anything from a brick and mortar store front to email marketing, direct mail, catalogs, TV commercials, trade shows, social media, and so on. The benefit of a multi-channel marketing approach is that different channels attract different […]

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Using Flyer Printing Services to Expand the Reach of Your Message

The simple flyer is one of the most basic options in a marketing toolbox, and flyer printing services can help you create effective flyers for your business. Flyers are printed on standard letter-sized paper, often just black text and images on colored paper. This simplicity minimizes the cost and labor required to create them, and […]

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Use PURLs to Catch Your Prospect’s Eye

Personalized URLs, or PURLs, are now an important strategy in both email and print marketing to deliver personalized content to potential customers. Implementing PURLs involves creating a specific landing page for each recipient in your campaign. The PURL itself can then be included in email marketing messages or on personalized print media. PURLs can be […]

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Tips for Successful Tri-fold Brochure Printing

The tri-fold brochure is the workhorse of print marketing media. Nearly every business uses the tri-fold brochure in some way, such as a menu of services, or as an efficient mailer because they easily fit into a #10 envelope. Because a tri-fold brochure is so easy to create, it’s quite easy to create a bad […]

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