Blog

keywords for search engine optimization

Top 4 Ways to Improve Your Website’s Organic Traffic

Driving organic traffic to your website should be a big part of your online marketing efforts because — whether your site receives 1,000 or 100,000 visitors per month — these customers are essentially free to acquire. In a world where marketing departments stress over their customers’ “cost per acquisition,” having a source of potential customers […]

Read More..
keywords for search engine optimization

How Important is a Dot-Com Domain to Google SEO?

Even recently in search engine optimization history, even considering a dot-net or dot-org domain was tantamount to brand suicide if you hoped to push organic search engine hits to your site. Aside from the three main TLDs, .com, .net, and .org, there are now dozens of potential options for branding your company in a different […]

Read More..
keywords for search engine optimization

A Quick Rundown on Digital Printing

Design and printing of direct marketing pieces have come a long way, but the advent of digital printing solutions have really made the most impact on the industry over the last decade. Offset printing and other traditional print processes still play a huge role in the direct marketing world. That being said, digital printing is […]

Read More..
keywords for search engine optimization

How Do Google XML Sitemaps Work?

Google XML Sitemaps As part of Google’s Webmaster Tools, Google allows webmasters to upload a sitemap to their index. The primary goal of a Google XML Sitemap is to help with on-page optimization by informing the search engine immediately when new content is created, instead of waiting for the next time Google is scheduled to […]

Read More..
keywords for search engine optimization

How Videos Can Improve Your SEO Results

Videos have become a driving force behind people utilize the Internet. Somewhere around 53% of all Internet bandwidth is used to stream videos, primarily on YouTube. This amounts to about 25 exabytes (26 million terabytes), and this number is expected to triple by 2014. This trend has occurred for a variety of reasons, from increasing […]

Read More..
keywords for search engine optimization

How the Google Freshness Update Affects Your SEO

Google’s search engine algorithm utilizes dozens of factors to calculate a result’s placement in the search engine. The latest update to the algorithm highlights the “freshness” of results, adding additional ranking points for entries that were recently published. This helps searchers find relevant and accurate information, rather than old or out-of-date information. For search engine […]

Read More..
keywords for search engine optimization

Keeping Your Message Consistent With Multi-Channel Marketing

Multi-channel marketing is the process of using multiple “channels”, or marketing media, to reach customers.  A channel can be anything from a brick and mortar store front to email marketing, direct mail, catalogs, TV commercials, trade shows, social media, and so on. The benefit of a multi-channel marketing approach is that different channels attract different […]

Read More..
keywords for search engine optimization

Using Flyer Printing Services to Expand the Reach of Your Message

The simple flyer is one of the most basic options in a marketing toolbox, and flyer printing services can help you create effective flyers for your business. Flyers are printed on standard letter-sized paper, often just black text and images on colored paper. This simplicity minimizes the cost and labor required to create them, and […]

Read More..