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How Videos Can Improve Your SEO Results

Videos have become a driving force behind people utilize the Internet. Somewhere around 53% of all Internet bandwidth is used to stream videos, primarily on YouTube. This amounts to about 25 exabytes (26 million terabytes), and this number is expected to triple by 2014. This trend has occurred for a variety of reasons, from increasing […]

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keywords for search engine optimization

How the Google Freshness Update Affects Your SEO

Google’s search engine algorithm utilizes dozens of factors to calculate a result’s placement in the search engine. The latest update to the algorithm highlights the “freshness” of results, adding additional ranking points for entries that were recently published. This helps searchers find relevant and accurate information, rather than old or out-of-date information. For search engine […]

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keywords for search engine optimization

Keeping Your Message Consistent With Multi-Channel Marketing

Multi-channel marketing is the process of using multiple “channels”, or marketing media, to reach customers.  A channel can be anything from a brick and mortar store front to email marketing, direct mail, catalogs, TV commercials, trade shows, social media, and so on. The benefit of a multi-channel marketing approach is that different channels attract different […]

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Using Flyer Printing Services to Expand the Reach of Your Message

The simple flyer is one of the most basic options in a marketing toolbox, and flyer printing services can help you create effective flyers for your business. Flyers are printed on standard letter-sized paper, often just black text and images on colored paper. This simplicity minimizes the cost and labor required to create them, and […]

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Use PURLs to Catch Your Prospect’s Eye

Personalized URLs, or PURLs, are now an important strategy in both email and print marketing to deliver personalized content to potential customers. Implementing PURLs involves creating a specific landing page for each recipient in your campaign. The PURL itself can then be included in email marketing messages or on personalized print media. PURLs can be […]

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keywords for search engine optimization

Tips for Successful Tri-fold Brochure Printing

The tri-fold brochure is the workhorse of print marketing media. Nearly every business uses the tri-fold brochure in some way, such as a menu of services, or as an efficient mailer because they easily fit into a #10 envelope. Because a tri-fold brochure is so easy to create, it’s quite easy to create a bad […]

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The Benefits of a Personalized URL Redirect

If you’re thinking about testing a personalized URL (PURL), but you’d prefer a more simple and less expensive way to slowly back your way into the technology…or if you’re looking for a way to add more tracking and transparency to your direct mail campaigns, this post is for you. A Standard PURL Involves: Personalized URLs […]

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Digital Printing Allows You to Personalize Your Direct Mail Media

Historically, marketers had to rely on traditional printing methods, such as offset printing, to put their direct marketing material into print. While offset printing provides a high quality image, the process requires plates to be made for each piece to be printed. Digital printing processes and large format/volume laser and inkjet printers have given marketers […]

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