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Responsive Design and Mobile Marketing

Sheetfed Offset Printing Explained

Sheetfed Offset Printing For Your Business Three common printing methods are sheetfed offset, web offset and digital printing. Today’s post is going to discuss sheetfed offset printing.   It depends on the size of the piece being printed, but a general guideline to follow is: Digital Printing – best for short run projects. Sheetfed Printing […]

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Responsive Design and Mobile Marketing

The Potential Problem With Fugitive Glue

Today’s post is going to highlight a potential problem with fugitive glue that you should be aware of. First off, fugitive glue are drops of glue that are placed on a self-mailer to keep it closed. So for example, if you’re mailing a double postcard, you could apply fugitive glue to keep the 2 postcard panels closed […]

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Responsive Design and Mobile Marketing

The Benefits of Commingling Your Direct Mail

What is commingling and why should you be using it? Commingling has been around for many years and until now was mainly used as a way for smaller mailers to presort their mail. The reason for its increased popularity is due to the recent rate changes for BMC and SCF discounts. As a result, it’s […]

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Print Outsourcing vs. In-House Printing

Print Outsourcing vs. In-House Printing

Note: with marketing budgets being slashed due to the economy, more and more companies are looking to outsource their print production to a company like us (Ballantine). We noticed a surge in traffic to our blog using outsource-related terms. As a result, we updated the post below with additional info (11/3/08). ### There was an […]

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