One of the easiest steps you can take to increase the visibility of your article content in Google search is by completing the steps to become a Verified Google Author.
Once you have attached your authorship credentials to the articles on your website, your picture will eventually show next to the article, which will also have increased screen real estate on the search engine results page. Experts suggest that individuals are about five times more likely to click a search result with a verified author photo.
Here are the steps you’ll need to take to become a verified Google author:
Step 1 – Log in (or create) a Google+ account. Ensure that the email address for your Google+ account matches the email address you use on your website. You can begin to set up your Google+ account, including your picture and personal bio, by clicking the +You button at the top left of Google.com.
Step 2 – Add your website to your Google+ Profile. In the “Contributor to:” section, edit your profile to add the URL of your blog.
Step 3 – Add a Google+ Profile Button to your site. You can place it anywhere on your site. You can find the Google+ profile button at http://www.google.com/webmasters/profilebutton/.
Step 4 – Link your Google+ Account with your blog. Somewhere on your blog, you’ll need to include a link to your Google+ profile with the parameter rel=”me” included. The link can look something like this:
You will want to replace the URL with the URL of your actual profile page, but the only thing you will have to change is the number at the end of the URL.
Step 5 – Wait. It typically takes between 7 and 14 days for Google to make you a verified author (keep in mind, however, that they don’t guarantee they will show your picture). After a few days, you can test whether or not it was successful via the Rich Snippets Testing Tool at http://www.google.com/webmasters/tools/richsnippets.
Image – © rubysoho – Fotolia.com