How to Capture the 5 Senses With Direct Mail Marketing [Infographic]

Direct mail provides brands with a perfect means of reaching customers through personal, appealing advertisements. Seventy-seven percent of people still sort through the mail they receive at home and 98 percent of Americans check their mail every day. In other words, direct mail provides you with a consistent means of reaching your target audience and […]

In recent years, there has been some controversy as to whether or not direct mail remains a viable and effective means of marketing—especially in today’s digital age. However, study after study has shown that direct mail is extremely effective when it’s utilized properly. Even more recently, a blend between digital marketing and print marketing has […]

Does your association want to take your direct mail to the next level? You can start by taking it to the next dimension. Dimensional mail, or 3D direct mail, consists of pieces of mail that are not flat, but rather have some dimension to them, such as boxes or tubes. This type of mail can […]

What if you could make your website 2-5 times more effective and easier for your customers to use? When you start with marketing personas, you can accomplish just that. When it comes to successful marketing, personalization is key. Customers want to know that you care about their needs and issues. They want to see material […]

While most of us may not want to believe it, humans are emotional creatures—and we often allow our emotions to influence our decision-making more than simple logic and rationale. This has been proven time and time again in psychological and behavioral studies. For example, in a study conducted on buying habits, researchers found that an […]

Believe it or not, studies have shown that in advertising, it’s more effective to appeal to the emotions than to logic. Specifically, 31% of advertisers report achieving significant gains in profit with emotionally targeted campaigns, as compared to just 16% with rational copy. in other words, if you’re not already using emotional triggers in your […]

There are more than 1.5 million tax exempt nonprofit organizations in the United States. When it comes to fundraising, nonprofits must compete with all these other organizations, all vying for customer attention and donations. What if nonprofits could tap into a secret language that lets them engage better with prospects, speaking directly to their motivations […]

Words are powerful. What you say — and how you say it — can completely change the meaning of your message. In the design world, we take this idea one step further. After all, if a picture is worth a thousand words, it only makes sense that words themselves create pictures that captivate their audiences […]

Given that customers still report that they find direct mail more personal than the internet, the value of direct mail is not likely to decrease in the near future. As brands begin to plan their next direct mail campaign, they will also need to think about the types of direct mail adhesives they will use […]

A survey that looked at the neurological response to marketing found that direct mail requires 21 percent less cognitive effort than other forms of marketing. This means that messages are absorbed faster and require less effort from recipients, making them a highly efficient means of engaging prospects. Brand recall is also as much as 70 […]