Do I Need Direct Mail for My Online Company?  

If you own an online business, there’s a good chance that the majority (or maybe even all) of your marketing efforts are focused online. After all, it makes sense…right? What you might not realize is that incorporating direct print mail into your marketing strategy can yield impressive results without overwhelming your budget. Even for a […]

While having a solid digital marketing campaign is a must for any company these days, it’s important to remember that print marketing isn’t dead. In fact, a well planned and executed direct mail marketing campaign can take your company’s success to the next level. This form of marketing isn’t something you’ll want to jump into […]

While it may sound counterintuitive, the rise of digital marketing has the potential to bring about a renaissance in direct mail. When the vast majority of customers’ experiences are digital, direct mail stands out, making them more likely to remember your brand. But that doesn’t mean all direct mail tactics are equally effective. In order […]

Is increasing your website conversion rates one of your company’s biggest goals? It should be. When combined with robust search engine optimization, increasing your conversion rate will help take your business to the next level. Here at Ballantine, we have been helping our clients create effective and innovative marketing campaigns for over 50 years. We’ve […]

Innovations in Direct Mail Direct mail is one of the oldest forms of marketing out there. Besides good old-fashioned word of mouth, direct mail has been helping companies advertise their services throughout the ages. Naturally, as time has ticked by, direct mail innovation has evolved and progressed. This age-old advertising format has had some pretty […]

Customers today interact with brands across a wide variety of preferred platforms. They engage with them actively on social media, read emails, and also flip through their mail to find information about business openings and the latest sales. Marketing personalization can be an important part of this puzzle: helping brands reach out to their customers […]

Direct mail campaigns offer brands a consistent and effective means of contacting customers and have been shown to offer customers a higher degree of personalization than they receive from other marketing options. 69 percent say that they view mail as being more personal than the internet. The platform also works across all age groups. For example, […]

The human brain processes visuals 60,000 times faster than text, and a single minute of video content is considered equivalent to 1.8 million words. This means that learning to incorporate video into direct mail design provides organizations with a reliable, efficient means of engaging with prospects and encouraging them to learn more about the organization. […]

The travel and tourism industry is one of the largest in the world, with more than $7.6 trillion spent each year. For the various leisure and travel organizations that strive to tap into this market, direct mail can play an important role in attracting the attention of buyers and beginning a conversation with them. Here […]

The holiday shopping season is one of the most important times of the year for retailers. Most companies start preparing in September by developing marketing campaigns that will help increase sales all throughout the holidays. Below, we’ve provided just a few ways that you can use direct mail printing services to support your holiday marketing […]