Pound for Pound: How Package Weight Can Tip the Scales of Postage Fees

The Postage Puzzle: Size, Weight, and Cost You’ve got a package to send. It’s neatly wrapped and ready for the postal service. But have you considered the weight of the package? It’s not just about width and height; your package’s weight is a crucial determinant of postage fees. The USPS Rules: Different Weights for Different […]

Direct mail is no longer the mass marketing tool it once was. It’s better than ever now, for a number of reasons. The immediacy and tangible existence of postal mail means it almost demands to be dealt with. Roughly 80 percent of people scan or read their print marketing mail daily, according to a USPS […]

If you’re looking to boost the success of your direct mail marketing campaigns, the design of your envelopes plays a crucial role in grabbing the attention of recipients and enticing them to open your mail. In this blog post, we’ll explore seven powerful tips for creating eye-catching and compelling direct mail envelope designs that will […]

Direct mail marketing has numerous benefits that make it a powerful tool for businesses. One of the main advantages is its ability to reach a highly targeted audience. By carefully selecting a mailing list, businesses can ensure that their message is delivered directly to individuals who are most likely to be interested in their products […]

How to Track the Effectiveness of Your Direct Mail Marketing Campaign Direct mail marketing is a powerful tool. In fact, projections show that the global direct mail advertising market will reach $66.28 billion by 2025. However, tracking its effectiveness can be a challenge. But don’t worry, there are several ways to track direct mail marketing […]

Direct mail is a powerful tool to reach clients and provide an additional touchpoint for your business. Personalized direct mail marketing is an incredibly useful and unique way to build connections with your target audience. According to a report by Zion Market Research, the global direct mail advertising market reached a staggering $74.65 billion in […]

*This blog post is for informational purposes only. It is not direct mail legal advice. Having an understanding of direct mail marketing regulations is essential before you launch your next marketing campaign. Review these guidelines to ensure that you are in compliance. With so much emphasis on digital marketing lately, tactics like direct mail marketing […]

Direct mail strategy is to reach as many people as possible that have a need or desire for your product or service.  But when you want to increase your response rate and elevate your direct mail campaign performance, personalization is the best and most common strategy—especially if you’re trying to reach a target audience of […]

What is a Print Portal? A print portal is a dedicated website that printers set up for clients to access and make their online purchases by themselves without interaction from the actual platform. This is very similar to printing options available in B2C where customers can upload photos and pick them up when they are […]

There’s no 1 guaranteed perfect time to mail an acquisition campaign. Still, while there are preferred times, you can’t talk about acquisition mail campaigns without first talking Time. The important upfront truth: Acquisition campaigns comprise a long game.  There’s no such thing as a 1-campaign approach. Returns don’t start coming in until the 2 ½ […]