Archive

Here Are The Top 5 Website Conversion Rate Secrets

Is increasing your website conversion rates one of your company’s biggest goals? It should be. When combined with robust search engine optimization, increasing your conversion rate will help take your business to the next level. Here at Ballantine, we have been helping our clients create effective and innovative marketing campaigns for over 50 years. We’ve […]

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3 PPC Strategies and Trends You Need To Know About In 2018

PPC strategies evolve at an extremely rapid pace, but it pays to keep up. The secret to standing above the competition often depends upon understanding the latest PPC advertising innovations. Here’s our roundup of coming online trends and PPC strategies you can use to succeed. The methods highlighted here can work across all industries. Your […]

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Innovative Direct Mail

The Interesting Innovations in Direct Mail [Infographic]

Innovations in Direct Mail Direct mail is one of the oldest forms of marketing out there. Besides good old-fashioned word of mouth, direct mail has been helping companies advertise their services throughout the ages. Naturally, as time has ticked by, direct mail innovation has evolved and progressed. This age-old advertising format has had some pretty […]

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Your Guide to Trigger-Based Direct Mail Best Practices

Your Guide to Trigger-Based Direct Mail Best Practices

Customers today interact with brands across a wide variety of preferred platforms. They engage with them actively on social media, read emails, and also flip through their mail to find information about business openings and the latest sales. Marketing personalization can be an important part of this puzzle: helping brands reach out to their customers […]

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How to Create the Best Digital Marketing Campaigns

How to Create the Best Digital Marketing Campaigns

Takeaways For Holiday Marketing Campaigns Like most annual New Year’s resolutions, creating the best holiday marketing plan can get lost in the fast pace and immense distraction that busy holidays bring. Your solution: get started now–with inspiration from the best digital marketing campaigns, tactics, and email marketing campaigns seen this year. Tell Your Story, Share […]

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What Is a Chatbot And How Can It Benefit My Business?

What Is a Chatbot And How Can It Benefit My Business?

Chatbots have quickly become a hot topic of conversation as major companies like Facebook have begun to adopt them. They have also become increasingly prevalent across a variety of ‘personal assistant’ devices, such as the talk chatbot entities that live in the Amazon Echo, Google, Microsoft, and Apple devices. In 2017, an estimated 35.6 million […]

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Anatomy of An Email

The Anatomy of a Great Email [Infographic]

Money spent on email marketing campaigns can provide you with a great ROI if your email marketing is executed correctly. Considering that 91 percent of people check their emails at least once per day, it quickly becomes clear why email marketing can be such an effective means of reaching prospective and existing customers. When emails […]

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3 Expert Digital Business Trends For The Manufacturing and Industrial Industry That You Need to Know

3 Expert Digital Business Trends For The Manufacturing and Industrial Industry That You Need to Know

Like all business sectors, the industrial and manufacturing industries have not been left behind in the digital revolution. An estimated 94 percent of B2B buyers report that they use the internet to search before deciding what to purchase. Considering that many organizations in the industrial and manufacturing sector will be targeting these prospects, the value […]

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SEO lead generation

5 Huge Reasons You Need To Use SEO for Lead Generation

Having a solid search engine optimization (SEO) strategy can make all the difference when it comes to the success of your business, regardless of whether you have a brick-and-mortar business or an online service. Specifically, a sound SEO strategy can help improve your company’s lead generation efforts without the need for a huge marketing budget. […]

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