How to Create Impactful Holiday Direct Mail [Infographic] UPDATED

How to Create Impactful Holiday Direct Mail [Infographic]

How to Create Impactful Holiday Direct Mail [Infographic] UPDATED

This blog has been updated from the original version first posted on November 17, 2017. Scroll down to read the original.  Given that consumers are known for spending over a trillion dollars during the holiday season, this is always a great time for businesses to boost their revenue streams. A time in which most people […]

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Data hygiene services, Data hygiene companies, Data hygiene best practices, Why is data hygiene important

Your Crash Course Guide on Data Hygiene – 2019 Update

This is an update to a blog post originally published on July 10, 2012.  Whether your marketing is print-based, digital, or a combination of both, keeping your contact list up-to-date is a must. The most valuable tool in your marketing tool box is your contact list. A contact list or database contains a wealth of […]

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Direct Mail Commingling for Reducing Postage Costs and Delivery Times

Direct Mail Commingling for Reducing Postage Costs and Delivery Times

If your business handles direct mailings on a regular basis, then you probably understand how much your marketing budget can be stretched by an unexpected increase in USPS postage rates or other shipping rates. Unfortunately, these increases happen fairly regularly—but the good news is that there are options for saving money on bulk direct mailings. […]

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5 Ways to Optimize Your Facebook Advertising Campaign

While using Facebook to advertise, it’s important to stay up-to-date on your target market and what the people in that sector are interested in. Facebook has a variety of different targeting options that you could use so that you can better find your target market and target your ads to fit those specific people. You […]

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SEO Trends to Watch For in 2019 [Infographic] 

It’s that time again! 2018 is behind us and a new year of digital marketing trends is on the horizon. It’s no secret that search engine optimization is one of the most important aspects of your company’s digital marketing strategy today—so what SEO trends will 2019 have in store? We’ve got a few predictions. 1. […]

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Everything You Need to Know About Trigger-Based Direct Mail in 2019

When it comes to direct mail marketing strategies, trigger-based marketing can be extremely effective. By using certain “triggers” or actions to send out personalized direct mail advertising, you may be able to improve conversions and overall sales. Direct mail marketing is powerful, even in today’s digital age. Consider the fact that more than 80% of […]

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direct mail design

A Guide To Designing Direct Mail Pieces

Direct mail and print marketing are extremely effective marketing tools for a variety of different businesses and business models. But, designing direct mail pieces must be done by a team of seasoned experts in order to fully take advantage of the effectiveness of direct mail marketing, and have a powerful direct mail campaign . Direct […]

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Design_Trends-01

2019 Graphic Design Trends to Watch

The world of marketing design is constantly changing, and staying on top of these trends in your own marketing strategies is a must if you want to be successful. Fortunately, we’ve done some of the hard work for you by compiling a list of what we believe will be some of the top digital design […]

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CTA marketing

Call to Action Examples: How to Write A Call To Action In 5 Simple Steps

Calls to action (CTAs) are an important part of any marketing strategy. What is a call to action, anyway? Essentially, a CTA refers to a phrase or statement that urges readers to do something, whether it be calling your business, scheduling an appointment, or following you on social media. Well-crafted call to action statements can […]

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Digital Marketing Brand Awareness

How To Improve Digital Marketing & Brand Awareness

There’s no denying the importance of establishing strong brand awareness, regardless of the industry in which your business operates. And with so many people using different facets of the web to inform their purchases these days, having a well crafted and carefully executed digital marketing brand awareness strategy can make all the difference in helping […]

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