Today’s mini marketing interview features Anthony Ramos from EcoHealth Alliance.
In case you’re new here, our mini marketing interviews feature various Marketers with different areas of expertise. So even if today’s interview isn’t relevant to you, the next one might be.
1. Can you give me a very brief bio about yourself and your company?
With more than 14 years of marketing experience, I am currently the Director of Marketing and Communications at EcoHealth Alliance – an international conservation health nonprofit based in New York City.
Now in its 40th year of operation, EcoHealth Alliance integrates innovative science-based solutions and partnerships that increase local scientists’ capacity to achieve two interrelated goals: protecting global health by preventing the outbreak of emerging diseases and safeguarding ecosystems by promoting conservation.
2. What is your marketing expertise?
My expertise in public relations, marketing, social media, special events, and web strategy has successfully propelled EcoHealth Alliance through a complete rebranding of the organization. Prior to EcoHealth Alliance, I served as the Director of Marketing for Schneider Associates, an independently owned Boston-based PR agency. During my tenure there, I managed marketing campaigns for both the agency and its broad array of consumer and corporate communications clients. As an aside, I am also a classically trained chef, an advocate for the slow food movement and a supporter of local sustainable agriculture.
3. Regarding your expertise, if you had to choose one tip to share, what would it be?
We are currently updating our mission and vision statements for the organization as part of fine-tuning our rebranding process. This exercise has been invaluable as it allows everyone involved to actively shape messaging for the future.
My tip is to involve members of your organization from various departments when developing messaging strategy – their individual knowledge and expertise will help provide a point of view outside of the marketing toolbox.
4. What do you think the future of direct marketing is?
I think the future of direct marketing will rely on improved consumer data. I believe marketers need to carefully target niche audiences and create data-driven communications and direct mail that will speak directly to those individuals. Your organization’s direct mail needs to work even harder to deliver your message, gain acceptance and create a call to action. I think direct marketing in the future will be ultra-personalized and laser-focused reflecting on a person’s likes, interests, affiliations and influencer groups.
5. If you use direct mail, what is working for you right now?
I find direct mail to be an important part of our annual fundraising appeal cycle. Depending on your donor base, we find that older professionals still respond to direct mail as opposed to electronic solicitations. We use both channels to reach our target groups. In house, we develop communications that are personalized and are individually hand signed by our team giving the direct mail piece a human touch.
If you want to be considered for our interview series, please send your answers to the same questions above to Ryan Cote. Thank you!