If you’ve been using a simple #10 direct mail voucher package with declining results — for example: #10 window envelope, 2-color statement of benefits and BRE — consider testing this format…
A #10 closed-face envelope with a faux address label, 4-color statement of benefits and BRE.
Yes, the total cost of the package will be more, but the return on investment could potentially be well worth it.
There was an article in DM News recently about how MetroCorp (Boston Magazine) used a similar direct mail package to revive their subscription mailings.
And we’ve produced similar packages for clients that worked very well for them.
If you want us to send you samples, please send an email with your full contact information to ryan (at) ballantine.com.