The user experience on your organization’s website is undoubtedly important. When potential customers or clients come to your website, they expect to have a pleasant experience and to be able to find all the information they initially came to your site in search of. If they don’t have a good website user experience, there’s a good chance they’re going to leave your site and never come back.
Looking for ways to improve user experience? Check out our helpful user experience guide below for some tips and tricks.
1. Focus on Mobile Responsiveness
Did you know that more than 57% of online traffic these days is coming from smartphones and tablets rather than desktop computers? With this in mind, you’ll want to make sure that your website can be easily viewed and used from any device. The best way to do this is to have a mobile responsive, one-column layout.
2. Include a Clickable Call to Action
Make it easy for your site visitors to get in touch with you as needed by including a clickable call to action within your content. Ideally, this should be placed in the upper right-hand corner of your site. Visitors should be able to click the call to action and either place a phone call to your business or compose an email to get in touch with you.
3. Opt for a Sticky Header
Sticky headers are great for driving your point home, so consider incorporating these into your site if you haven’t already. Sticky headers should follow your user as he or she scrolls down the page. Not sure what we mean by this? Check out the Ballantine website and notice how the phone number and contact email at the top stay intact no matter where you scroll. Ideally, we want potential clients to contact us so we make it simple for them.
4. Use Multiple Calls to Action
Make sure your visitors are encouraged to get in touch with you frequently while visiting your site. Rather than including just one call to action, be sure to incorporate them frequently into your content.
5. Incorporate Images and Visuals
Images and visuals not only break up your site’s content but make your site more visually appealing and interesting as well. Adding relevant images, infographics, and even video to your website can improve your user experience and even increase the amount of time users spend on your website as well.
6. Make Content Easy to Find
Nobody wants to spend their precious time scouring your site for the content they need. Inability to find important information can really sour the user experience, so make sure you have navigation and search tools on your site that are easy to use.
7. Create Pages for SEO and Adwords Campaigns
Creating pages specifically for SEO purposes and Google Adwords can improve your user experience as well. Specifically, you’ll want pages that relate to the ads running at the time so people can land on that when they click on an ad. Not familiar with SEO or Adwords? This is a service our team at Ballantine can help with!
8. Know Your Customer and Audience
Finally, make sure you know your audience and are creating website content that’s specifically tailored to them. The more relevant and useful your content is to your target audience, the more likely it is that they’ll continue coming back to your site for the information they need.
As you can see from this website user experience checklist, there are many ways you can go about improving the user experience on your website, such as:
- designing with mobile in mind
- using clickable CTAs
- using sticky headers
- incorporating multiple calls to action
- making use of visuals
- making content easy to find
- creating pages for SEO/Adwords
- knowing your customer/audience
Looking for more help in creating a user-friendly website? The team at Ballantine is here to help! Contact us today to find out more about how we can optimize the success of your marketing efforts.
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!
