2017 is already proving itself to be quite a dynamic year, inciting conversations around the globe. In the marketing world, designers are strutting their stuff, creating beautiful websites and print collateral that oversteps the bounds by which it’s been held for years. The design trends that are taking over this calendar year are sure to leave a lasting impression on audiences. What’s going on? Here’s a look!
1. Retro Shapes & Shades
Print media will take a page from the days when ’80s & ’90s hair bands and big bangs roamed the earth.
It’ll be characterized by:
- Bold colors and chaotic shapes
- Wild patterns that probably weren’t originally intended to go together
- A crazy array of stripes, solids, and textures strategically tossed together
2. Dynamic Design via Movement
Interactivity is taking a substantial turn in the web design world. 2017 will see motion design like never before, giving brands deeper meaning to their audiences as they invite them on an experiential journey.
- Consumers will start to see web design that:
- Creates a main focal point
- Provides dynamic elements, even within otherwise static web pages
- Introduces subtly pervasive content that lends itself to a deeper customer journey
3. Maximized Minimalism
As some designers are going wild with their designs, others are maximizing minimalism with extremely simple web pages that are built on neutral palettes and free of distractions.
With maximized minimalism, complexity is simplified with a website that:
- Is comprised of very straight, clean lines
- Favors a single-shade color scale such as black and white in lieu of vibrant hues
- Is incredibly easy to navigate as a result of the images and minimal amount of words found on its pages
4. Real Photos will Replace Stock Photos
Old school stock photos are becoming as extinct as the T-Rex. Whether images are being used for printed direct marketing collateral, web pages, or email blasts, those plastic-looking people with fake smiles are rapidly being replaced with images created by professional photographers.
- Freelance photography platforms are taking over the web, offering businesses an enormous array of images to suit their every need
- Action shots and meaningful images will replace cookie-cutter images
- Depth and emotion in photos will become an essential ingredient in the content marketing mix
5. Duotones Set the Stage for 2017
Two-tone color schemes look cool and contemporary without adding a ton of clutter. With complementary shades that add just enough pizzazz to create eye-catching appeal, both web and print design will see an interesting mix of simple-yet-explosive color palettes.
Expect to see:
- Almost-but-not-quite monotone-esque content creations
- Bold colors accompanied by hue-enhancing filters
- A single color theme with a secondary shade that adds an interesting element to the design
6. Bold Font & Interesting Typography
Times New Roman had its moment in the sun, but it’s time for creative fonts to step up to the plate. Anchor pages will begin to showcase bold, interesting fonts that have personalities all their own.
- Bold typography works best when:
- Minimalist design is used
- The font is intriguing, yet still legible
- It personifies the brand and character of the company it’s representing
7. Modular Design
Easy usability is a hallmark of things businesses need to do to make Google love them. If a site’s navigation isn’t user-friendly, folks will bounce (thus creating high bounce rates,) and web crawlers may find it difficult to wade through the murky website waters.
- Modular design provides an interface that’s:
- Easy for the user to understand and navigate
- Is visually appealing without being overwhelming
Not sure which design trend will work best for your business? Ballantine is here to help! Reach out to us, and let us show you how to truly become a marketing trendsetter.