The holiday season is one of the most important times of the year for most businesses. With the shopping season in full swing, it is vital that brands work to maximize sales by taking a more strategic approach to their holiday advertising. But with so many ways to reach and engage your target audience, it may be difficult to decide which tactics are most effective during the holidays. Below, we will offer you tips for optimizing your holiday ads to encourage more sales during the most wonderful time of the year.
5 Tips for Maximizing Sales with Your Holiday Advertising
Not sure where to start with your holiday ads? Here are 5 ways that you can make the most of your advertising this holiday season and increase sales in the process:
1. Make use of digital marketing strategies such as email marketing and PPC ads.
Traditional print ads are not the only way to get your audience’s attention during the holiday season. The best marketing strategies incorporate both traditional and digital marketing tactics to make the biggest impact. Email marketing and social media marketing are effective ways to reach out to your current customers and followers to let them know about your holiday promotions and sales. PPC ads can also help you reach more customers who are searching for relevant information on search engines.
2. Place your ads where customers will see them.
The key to getting the most out of your holiday advertising is having a strategic plan for ad placement. Consider which channels your target customer frequent, and work to place targeted messages on these channels. For instance, if a large percentage of your customers are active Facebook users, you should consider putting more of your budget into holiday Facebook advertising than other channels in order to optimize your marketing budget and maximize holiday sales.
3. Start early to connect with customers before the holiday season starts.
Most consumers start shopping for the holidays long before December. That is why it is important to connect with customers throughout the year, and start holiday promotions in the months leading up to December. By engaging your customers on social media or your brand’s website throughout the year, you can work to build brand recognition and customer loyalty long before the holiday shopping season arrives. Similarly, by delivering ads that build up to your holiday sales in the time period before the holidays, you can be at the top of the list when it’s time for customers to start making holiday purchasing decisions.
4. Use dynamic copy and eye-catching graphics.
Consumers are bombarded with so many ads every day, and this is only amplified during the holiday season. That’s why it is vital that brands use dynamic copy and eye-catching graphics in their holiday advertising in order to stand out from the crowd. Get creative and use fun content that makes a connection with the consumer by addressing pain points or speaking to their needs. Pair this compelling copy with relevant, quality graphic design that uses bright colors and interesting images. With this winning combination of enticing copy and graphic design, you can really make an impact this holiday season.
5. Reach back out to customers who have shown interest with remarketing.
Remarketing allows you to target customers who have already visited and browsed your website but left without making a purchase. In some cases, you can even target those who have placed items in their online shopping cart on your site without finalizing the purchase. Remarketing is a powerful way to influence purchasing decisions as it allows you to reach back out to consumers who have already shown interest or intent to purchase. By delivering online ads to these consumers, you can provide a gentle reminder that the products they loved are still waiting for them on your website.
Now that you know what it takes to maximize your holiday sales, it’s time to put these tactics to the test. Use these advertising tips during this holiday season to boost conversions and improve overall sales. If you need help taking your holiday advertising to the next level, contact Ballantine. Our team of marketing experts is ready to help you make the most of one of the busiest shopping seasons of the year.
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!