Do you (or your marketing team) write every piece of content that you post to social media? If so, then it may be time to revisit your strategy and instead consider social media content curation. Believe it or not, bringing in some other voices from within your industry to share their messages on social media can drastically improve the outcomes of your campaigns.
You already know the benefits of social media marketing, but it’s time to consider the benefits of content curation and how it could take your marketing to the next level.
1. Encourage Audience Engagement
For starters, curated content can help to improve overall engagement with your followers on social media. Rather than seeing the same types of posts from your social media accounts all the time, a unique and curated post could help capture your followers’ attention and encourage them to comment, share, and otherwise interact with your brand on social media.
As people share your curated content, this can also help to spread the word of your brand and lead to new social media followers.
2. Establish Credibility and Authority
While your brand may already be respected within your industry, you can further boost your credibility with the use of curated content. This supports your authority with other respected people or brands from your field (or similar industries).
After all, today’s consumers turn to others to validate their purchase decisions. When they see that your brand is being promoted or endorsed by somebody they also trust, it can make your audience feel even better about purchasing from you.
3. Increase Your Industry Knowledge
No matter what industry you may find yourself in, there are always new things to learn. You might actually be surprised at how much you can learn yourself by allowing content curation from other professionals. And of course, using curated content gives your audience of followers the opportunity to stay on top of trends and changes in your industry. Your followers will appreciate access to a wide range of knowledge on your page.
The Bottom Line
Using curated content is beneficial not just on your business blog, but on social media as well. Doing so can:
- encourage your audience to engage with your brand;
- increase your credibility and authority within the industry;
- boost your industry knowledge (and that of your audience).
If you’re not already using curated content on your social media accounts, now is the time to work this into your existing social media marketing strategy. You may be surprised at the feedback and traffic you recieve if you turn over the reins to others you can trust within your industry. And considering more than 75% of people in the United States have at least one social media profile these days, the potential outreach is huge.
Note: This is an updated version of our previous blog post, “3 Benefits of Using Curated Content in Your Social Media Marketing Strategy” Check out the original post here!
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!