There is no other metric that carries more weight or has a greater impact than the Google rankings metrics. This is true for businesses in essentially every industry and of every size. That also means it is important for companies to understand and be aware of updated Google Analytics.
With those new Google Analytics in mind, we have taken the liberty of highlighting some of the new Google Analytics features for 2021. Here are the changes that businesses and marketing teams should know about.
New Google Analytics Features 2021 Unveiled
Its 267-plus million unique users make Google not only the most visited multi-platform site, but those users also translated into more than $180 million in revenues. And how was all of that money generated? Through marketing and advertising via Google sites of course.
That also equates to a few million reasons and more than a few million dollars why it behooves businesses of every industry and size to pay attention to these new Google Analytics. Updated Google Analytics is about more than numbers, users and session data. They are about customers and clients, dollars and revenues, and company reputation and success.
Here is a quick Google Analytics overview of the 2021 updates and a few points that your marketing team might need or want to know.
Google Analytics Keeping Score
One of the new changes to the Google Analytics equation has to do with how those analytics are calculated. New gaming techniques are now being implemented in Google analysis, and are specifically targeted toward scoring, using a combination of user and revenue metrics.
Google Analytics Gets Small Facelift
One of the new Google Analytics features 2021 revealed might not be noticed by new users, but longtime users and even users from before October of last year might notice the change in Google Analytics appearance. While features and data reported by categories such as Sessions won’t change, set up and navigation might be a bit fresher in places.
Google Ads Accounts Get More Connected
In layman’s terms, the 2021 Google Analytics updates to Google Ads will be reflected in searching and finding customers by broadening and simplifying search terms and verbiage. These new features allow users to select the type of search and just how broad to search for the terms, e.g. customers, clients, companies, products, or services, they want to find.
The App + Web Transition
While the crossover and understanding the differences between Universal Analytics and Google Analytics 4 can be trying for the novice or inexperienced Google Analytics user, the updates are a welcome addition for many, including features like the ability to view and determine sources and tracking data.
Takeaways
There are some new changes on the Google Analytics front, and backside too! Maximizing the benefits of Google Analytics can also mean getting the most out of your marketing campaign. That includes the following benefits:
- Singular Event Tracking tools provide user insight and clarity
- New gaming techniques in Google Analytics analysis provide a better overview of customer activity
- Improvement and clarity to user interface
- Google Ads updates search terms and tools
- Google Analytics updates provide source/medium data for specific campaigns
For Help with Google Analytics or Your Next Campaign
For your marketing needs or to find out more about how we can help your marketing team and your next marketing campaign, from users tracking metrics to expertise in all things SEO, contact us today.
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!
