10 Popular Paid Online Advertising Strategies

Responsive Design and Mobile Marketing

paid online adsIn today’s time and age, website owners are constantly barraged with more and more ways to advertise their sites — which is a good thing because we have plenty of options, both free and paid.

If you are wondering what the different types of paid online advertising methods are, please see below for a quick list of 10 popular strategies (in no particular order). In an upcoming post, we’ll talk about popular free methods.


1. Affiliate Marketing


Affiliate marketing is one of the types of performance-based marketing strategies wherein a business rewards its affiliates for getting people to visit a website and buy or opt-in. Every time that an affiliate brings a customer or lead to the client’s website, it will be paid. There are actually four components that comprise affiliate marketing, namely: the merchant (the brand or retailer), the network, the publisher (the affiliate), and the customer.


2. Banner Ads


A banner ad is another type of paid online advertising that you will find in almost every part of the internet. These come in the form of small, rectangular ads that appear on various Web pages. They vary not only in size and color, but also in terms of subject matter and overall appearance. However, as different as they may be, they all share a single, basic function: once a web user clicks on them, his/her browser will be routed to the website of the party responsible for the ad.


3. Contextual Ads


Contextual ads are types of paid advertisements that have been placed by an automated sponsored ad system on a number of related web pages. These pages show text or image ads relevant to the content on the page. This type of paid online advertising is becoming popular on mobile sites for mobile visitors. In fact, Google Adsense now has an ad format specifically for mobile.


4. Floating Ads


Floating ads are also very common forms of paid online advertising methods. These are actually rich media web ads that look uninitiated. They are superimposed over a page that has been requested or visited by a user. They often become unobtrusive or they completely disappear after a set period of time, typically within five to thirty seconds. The most basic of these ads simply make their appearance over a web page, either in a full screen size or in a smaller, rectangular window.


5. Pay-Per-Click (PPC) Ads and Campaigns


Pay-per-click (PPC) ads and campaigns are Internet-based advertising modes specifically used to direct traffic to a particular website. In this case, an advertiser will pay a publisher when the ad has been clicked on by a user or a visitor. The simplest and most basic definition of a PPC ad or campaign is “the amount that is spent to have an advertisement clicked on”. In addition, PPC ads that are placed on search engines involve advertisers bidding on keywords and key phrases that are relevant and pertinent to their specific target market.


6. Popup and Pop-under Advertising


Popup ads are another form of paid online advertising methods. They are intended to capture email addresses or attract traffic to a website. These are generally opened in separate web browser windows in order to display the advertisement they were designed for. Cross-site scripting (XSS) or JavaScript are two of the ways that they are generated with. Pop-under ads, on the other hand, appear behind the user’s main browser window rather than right in front of it. They have the share the same functions with their popup versions though.


7. Social Media Ads


Social media ads, also commonly referred to as social network advertising, is a form of Internet-based advertising via social media networking sites. Such sites include Facebook, Twitter, LinkedIn, etc. One of the major advantages of using social media sites for advertisement purposes is that the advertisers can drill down on the demographic information of their target market and use it appropriately for their campaigns.


8. Search Engine Optimization


Another form of paid online advertising is through optimizing your website for the search engines, called search engine optimization. SEO helps generate more targeted traffic from the search engines so you’re more visible for searches relevant to your product or service. If you do SEO yourself, technically you can say it’s a free method, but you can also outsource your SEO to an agency to free up your time.


9. Text Link Ads


Text link ads is text on a website or a blog hyperlinked to a particular page found on another website. The website or the blog that is responsible for publishing the link will be paid by the advertiser who is aiming to get more traffic to the page that has been linked. There are a number of ways wherein the publisher can get paid, one of which is based on the number of clicks that the text link ad has received. Another payment method is through negotiating a flat fee for having the link published.


10. Unicast Ads


Unicast ads are also a common type of paid online advertising. Here, the advertisement is comprised of a video that is played much like a television commercial. In most cases, the advertisement is in the form of a popup or a pop-under ad format. They are considered to have the same power and influence as that of regular TV ads.

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